How Google did not quite hit the right chord with Allo will remain a mystery to some of us—though the signs were there from the beginning. The chat app was supposed rival major ones like WhatsApp, Telegram, Messenger, iMessage and the likes; but as you already may have heard before now, Google is pulling the plug on Allo. As a matter of fact, Google has officially announced that it will discontinue its Allo chat app from today.
Google demonstrated the AI powered chat app during the I/O conference in May 2016 with features like temporary chat messages, end-to-end encryption, and AI powered response among a couple of others. Expectations at the time were very high, and people could not wait for the chat app to hit the ground running.
The app debuted among other features; Smart Reply, ability to doodle on your photos, Google Assistant, Stickers, Incognito Mode, and ability to chat one-on-one with Google. Those features, especially Google Assistant were the major selling point—millions installed Allo just to have a feel of the assistant. Apparently things never worked to plan, and it is sad to note that Allo will no longer be available from March 12, 2019.
Here is how to export/download your chat history from Allo:
- Make sure you have the latest version of the app installed on your phone.
- Open Allo on your phone [if using Android].
- Go to the Menu, then Settings.
- Tap Chat:
- Select option: Export messages from chats: This only includes message text, not photos or videos, or export stored media from chats: This includes photos, videos, and other files.
- Choose where you’d like to store the file: Your messages will be in a CSV file or your media attachments will be in a zip file.
In a bid to make the Allo app popular and meet up to the standard of other dominant forces in the market, Google added some cool features. The features helped the app in their various capacity, but things still did not work as planned. In October 2017, Google stepped up the game by publicizing the chat app in multiple universities in the US.
Multiple ads promoting Google Allo were seen at the University of Michigan. The ads emphasize group communication, Google Assistant, and integration stickers.
Once again, and in November 2017, Google promoted the mobile messaging app to people on the streets. Google Product head Amit Fulay retweeted a picture of a bus-sized food truck handing out grilled cheese sandwiches to people on the streets who download the Allo app. Plastered with an Allo wrap with a message on how to chat with the Google Assistant, it was quite obvious what the tech giant was trying to achieve by doing this.
Clearly printed on the side of the bus, include information on how to start a conversation with three or more of your friends—which earns you a free beanie hat.