Accenture, Salesforce Build ‘Social Wall’ At This Year’s World Economic Forum


Accenture, Salesforce, and the World Economic Forum (WEF) have completed their effort to build a Social Wall at the January 23-27 WEF annual gathering.

The Social Wall, located in Switzerland’s Davos Congress Center, comes with an 8-meter widescreen display that shows the most popular trending conversations on social networking sites, such as Facebook, Twitter, and Google+, in real-time.

This year’s meeting of world leaders boasts a long list of socially smart participants with more than 800 representatives who have active Twitter accounts.

According to a joint press release, the Social Wall allows delegates to take the pulse of discussions and central ideas that will come from the world gathering.

World Economic Forum Social Wall

Featured image by Robert Scoble via Flickr (CC)

The wall plays up the key themes, the most active and most important delegates, and the regions with most participants on social networking mediums.

The project’s drivers expect the Social Wall to keep an eye on more than 500 million conversations on social media per day.

Jeremy Jurgens, chief information and interaction officer at the World Economic Forum, said the WEF’s annual meetings continue to keep up with the latest technological innovations to provide richer services to participants during the event.

The Social Wall scans more than half a billions social media conversations per day to highlight the most relevant insights and urge participants to join global discussions, Jurgens added.

Paul Daugherty, chief technology officer at tech services and outsourcing firm Accenture, said that social media has helped link people and businesses worldwide in ways previously deemed impossible.

This year’s Social Wall at the WEF shows the large volume of information, discussions, and trends that shape the online conversation about Davos in a more imposing way, Daugherty added.

He said market intelligence will bank on reading, studying, and consuming volumes of data in real time.

George Hu, chief operating officer at enterprise cloud-computing leader Salesforce, said the world is on a social movement that offers lots of opportunities for organizations to use social technologies to connect with clients, employees, or members in new ways.

The global leaders in Davos will see real-time discussions on social media about the key issues happening in the world today, Hu added.

Salesfoce’s Marketing Cloud, arguably the world’s most complete social marketing suite, powers the Social Wall to allow any brand to hear, interact, measure, and advertise results of their social media marketing campaigns.

The WEF says it wants to build deeper connections with its members from across different sectors and industries – business, civil society, governments, and NGOs – through new technology.

With the business world slowly picking up the pieces after the last recession, stockholders need to cooperate, listen, and engage with others.

The WEF is taking advantage of today’s best technologies to display in real time the most discussed issues that are most likely to interest leaders and how key themes evolve during the Forum’s Annual Meeting in Davos.

The Social Wall is outside of the plenary hall at the Davos Congress Center.

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Author: Francis Rey Balolong

A coffee junkie who spends most of his time writing about the latest news on social media and mobile technology. I would definitely consider myself a nerd (in the coolest most hipster way possible). That being said, I love technology, music, writing, and all things mobile.

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