If you’re younger than a certain age right now, then you’re probably fairly familiar with social media. However, if you been in business for a while, you may have missed the original influx of the social media culture, and now you’re trying to play catch-up. If that’s the case, there are few resources that you can use as a social media primer, especially as related to professional work.
First of all, you have to learn the social media language. Beyond that, it’s helpful to study up on logical fallacies to avoid everyday social media conversation traps. It’s also crucial to keep consistent tone and branding throughout the different platforms. And above all else, learn how to avoid the trolls that are all over social media forums.
Learn the Language
Particularly if you haven’t spent any of your formative years engaging with social media connections, you may not be familiar with the type of language that people use. If you want a fast track to learn social media’s language, try attending some social media workshops that will assure you a nonjudgmental environment. Newcomers to social media may find it intimidating, and that can translate into poor social media presence on a company level.
Study Up on Logical Fallacies
In verbal and written communication, especially on social media platforms, illogical arguments and discussions are the rules rather than the exceptions. If you don’t want to get wrapped up in time-wasting conflicts, learn how to spot logical fallacies, and then learn how to counteract them online. Particularly when it comes to working with social media on a business level, efficiency will be determined by how well you present your arguments and cases.
Keep Consistent Tone and Branding
Consistency is critical concerning social media for business. If your Twitter account is run by one person and has a very informal vibe, and then your Facebook account is run by someone else and has a very formal presentation of information, then people are going get confused. You need to maintain a tone that is relatable across all platforms to have the greatest amount of success in the long run.
Avoid the Trolls
Trolls are everywhere online. They will try to hijack any and all conversations and promotions that you have, so you have to learn how to either avoid them or deal with them. It does take practice not to get emotionally caught up when you’re being attacked by some anonymous person online. However, this is part of the crucible that you have to run through to have the best online presence possible. Some forms are moderated to get rid of trolls, whereas in others, there’s nothing you can do about them, so you have to figure out your plan of attack in advance.