Graph Search is gradually rolling out to Facebook’s more than one billion users, and companies and brands are on the drawing board to devise a plan on how to deal with it.
While the social network’s new social search technology is not limited to brands, or even specializes on them, Graph Search for national and local businesses and targeted brands still opens a door of opportunity they are willing to take.
Regardless of not knowing more about their fans on Graph Search, administrators of Facebook brand pages can still rely on word of mouth, Facebook Likes, and recommendations for brand familiarity among users.
Max Gladwell wrote in a Huffington Post article that the social graph gives local pages equal voice on the world’s largest social network, which means local pages are crucial and will likely turn into brand pages.
Mobile technology lifts local pages to the same level as brand pages because consumer engagement at the local level works like this, he added.
Take note, however, that active Facebook users visit the social network not to make purchasing decisions, but primarily to share personal experiences and check the lives of each other.
Knowing this, Facebook brand pages need to focus on localization and urge customers and friends to share with others – in an exciting, persuasive, and social manner.
A Few Ideas To Engage With Users