It sure feels good to be alive at a time like this as a marketer—the social media is buzzing with amazing opportunities for everyone. The stats are quite amazing; yet we have only just scratched the surface. According to Brightcove, “75% of marketers are creating custom videos for their target audiences.” That says a lot about how huge video marketing is. If you haven’t started yet, but want to swell the growing lists of marketers already using videos to drive sales; here is a beginner’s guide to video marketing on the social media.
First, a few mind-blowing stats to get you really excited about what you are missing if you are not already into video marketing on the social media:
According to MarketingLand, 62% of Google searches include video (crazy isn’t it).
Per Adobe, 40% of consumers say that video increases the possibility that they will buy a product on mobile devices.
According to eMarketer, 4 times as many consumers prefer to watch a video about a product than read about it.
Aberdeen revealed that websites using videos record an average of 4.8% conversion rate than those who don’t.
According to Twitter, 90% of Twitter video views happen on a mobile device.
One more mind-blowing stats, and we move straight to a beginner’s guide to video marketing on the social media.
According to Social Bakers (one of the biggest websites for social media stats), native uploads to Facebook have 10 times higher reach when compared to shared YouTube links.
Now to our very short, but powerful beginner’s guide to video marketing on the social media:
#1. Make sure your video is optimized for different channels: As a beginner, one thing you should never do is using the same method when marketing with a video on multiple social media. Avoid a one-size fits all optimization—what works on Facebook may not work on Snapchat or Twitter for example. Make sure you have a clearer understanding of how things are done on each of the social media out there.
#2. Only record and upload highly interactive or engaging videos: Videos are powerful and can make a big difference between sales and loss. Make sure your videos are highly captivating and convincing enough to your target audience. You should watch a lot of “how to record viral videos or learn from the pros” before recording yours.
#3. Engage the use of powerful video marketing tools for starters: There are tons of powerful video social media marketing tools for starters that you can find online. For a list of tools that can enhance the quality of your video marketing on the social media, you can read an article on “5 powerful video social media marketing tools for starters.”
#4. Cut out the crap and go straight to the point: Videos on Facebook, Twitter, Instagram and Snapchat are usually short. To make the right impact and leave a lasting impression on the minds of your viewers, always leave out the needless and only include the needful.
#5. Only record and upload sharable videos: If it’s not sharable, then it’s not worth the effort. Why waste your time recording and uploading a video not good enough to share on the social media? Before recording a video, have a proper look at what others are doing and have it replicated—I recommend you use vidIQ Vision for YouTube, it is one of the best Chrome extensions for analyzing viral videos.
There you have them—a beginner’s guide to video marketing on the social media.