Social media marketing can significantly improve your sales and leads. But what if your advertising campaign doesn’t give any ROI? You invest $1,000 in a marketing campaign but you only get $300 in revenue. Then, there’s no guarantee that your customers will return. This is surely a waste of your money.
Marketing your brand on social media is an excellent idea as this platform will put you in front of a wider audience. But you can only take advantage of it if you know how to optimize your return on investment.
Listed below are some ways to maximize your odds of having higher ROI.
1. Offer only the things you can afford
When you advertise your company, you may think of offering your audience of extreme discounts and provide them with giveaways. But can you really afford to give them to your potential customers?
Do your homework first and make sure that offering them huge discounts will still be in your favor financially.
2. Use images
On Twitter, you should consider adding an image to your every post. Even if your post is just a short character count, your image can help in increasing re-tweets.
This is also the same on Facebook. Posts with images can lead to a 100 percent increase in likes, comments and shares.
3. Insert authorship
There’s no specific data that can show if Google authorship works. However, it’s worth a shot. Remember that Google is still a search engine giant. If you take advantage of it, it may boost your social media presence and improve your ROI in the long run.
4. Outsource it
If you don’t have the time to manage your social media accounts or if you have difficulty boosting your ROI, then it might be best for you to find a strategic partner. In this kind of situation, it just makes sense to just outsource your social media management to the experts. But you should only find the right partner that can surely provide you with the assistance that you need.
5. Engage with audience
Social media is all about interaction. People visit their favorite brands’ social media accounts to create relationships. Use this to your advantage by providing them with prompt replies, product giveaways.
6. Make every post premium
If your post isn’t of high-quality, never publish it. Focus on post that can add value to your audience. Never use your social media accounts solely for selling your products as it will only result in your customers alienating you.
Instead, use your social media to curate and improve positive message about your company. Find the most interesting content and use it to offer value to your audience.
7. Change your campaign
If your social media campaign isn’t working, change it. You shouldn’t waste your money on something that’s not performing well. Ask your audience what they want to see on your social media. Use that information in changing your campaign.
When you know the ROI of your social media marketing, you can easily calculate how much you should still spend or when you need to stop.