7 simple ways to increase your Instagram stories views
Instagram Stories is one of the most powerful tools available to businesses. With Instagram having 500 million active daily users, you have a huge audience to get your content seen by via Instagram Stories.
But if you’re not experiencing many views, you need to change your strategy. Simply having great content is no longer enough to get seen.
So, here’s how to increase your Instagram Stories views.
1) Acquire a Large Following
Instagram originally stole the Stories feature from Snapchat. Your Instagram Stories will remain active for 24 hours before they disappear completely. Understandably, you’re going to have a lot of competition. The majority of your views will come within the first few hours.
Therefore, you need to have a larger following to increase your engagement rates. High engagement rates also increase the likelihood of your content landing on the Explore tab, where your content will be displayed to users who don’t follow you.
An easy way to acquire a larger following is to buy Instagram followers from a reputable source. These companies will not use bots, but real users who want to discover new content. They will simply help you get your content to that audience faster.
2) Create an Editorial Calendar For Your Stories
When dealing with temporary content, an editorial calendar is crucial. You must be able to communicate to your audience when they can expect a story.
Consistency is key, but you need to choose the time when most of your audience is likely to be engaged.
There are many studies on this issue, of course, but the best time to post on Instagram is around 5 pm Eastern time. Over 75 percent of the population lives in the Eastern and Central time zones; in the future, half the US population will live in just eight states.
Therefore, you should naturally focus on these areas, if targeting an American audience with Instagram Stories.
3) What is the Best Content for Instagram Stories?
This depends on your target audience. The Instagram Stories tab is different for everyone and is based on who you follow and engage with regularly.
Use Instagram Insights to figure out what type of content has got the highest level of engagement in the past. Once you have that information, you can create an Instagram Story with the same theme.
You should regularly refer back to Instagram Insights for more information on the posts that continue to do well. The more data you have, the better.
4) Use Stickers to Increase Engagement
Instagram Stories has a variety of stickers that allow you to further customize the content you post. These include things like games, polls, and questions.
These are all options to increase engagement and to make Instagram Stories different from conventional content. Again, they can all be tracked from Instagram Insights.
Furthermore, you should keep in mind that the more engagement you get through your Stories, the higher the chance Instagram will take notice of your conventional feed and feature you in the Explore tab.
5) Announce Discounts and Promotions
Did you know that two-thirds of American shoppers look for discounts before they start shopping?
A great way to convince people to look at your Instagram Story is to offer something in return. Major brands have used Stories to announce major discounts and promotions in the past. Naturally, you’re going to click on it.
The key to making it special is to offer it for a limited time through Instagram Stories. You take away the magic of your content when you have the same promotion on other social media networks.
6) Post-Teaser Content
The HBO series Game of Thrones captivated the entire world because it always left you hanging from episode to episode and series to series. People love a story that they can’t have all at once.
Use this same principle, on a smaller level, with Instagram Stories. Posting multi-day stories will give people a reason to return to your feed at the same time every day, so they don’t miss out on any of the installments.
This can be done in multiple ways to gain views. First of all, you can simply create a story with a narrative that spans multiple posts. Another option is to create a genuine teaser where different parts of the post are removed every day. You don’t need to be a designer to do this. The customization tools within Instagram allow you to do this with a simple color overlay.
Both of these choices are ways to ensure that your audience engages with your Instagram Story for multiple days in a row.
7) Last Word – Know Your Audience
The underlying key to improving the number of views and the amount of engagement you get on your Instagram Stories is to know your audience.
Understand what they want to see and how they respond to different types of content. It requires a lot of research through trial and error, but once you get it right, you’re going to see a noticeable increase in content performance.
Have you started using Instagram Stories yet?