Now that you’ve created a Facebook page for your business, now comes the difficult part… growing it. How do you exactly do it so you can improve your presence, increase brand awareness, and eventually get more customers on Facebook?
- Step 1: Get more Facebook Likes
- Step 2: Increase your engagement rate
Let’s discuss step 1 first, shall we?
First of all, you don’t HAVE to buy Facebook Likes right away. You can simply ask your family, friends and colleagues first. You might get shy about this or you’re not really the type of person to ask for favors but you don’t have a choice. You need their help. So just ask them to like your Facebook page.
Second, you don’t really NEED to buy Facebook Likes because, stating the obvious, it’s really just a quick solution to look good on Facebook. I know it’s tempting to buy Facebook Likes knowing that your competitors are doing great and they are thousand likes away ahead of you but here’s the thing…
What does really matter to you? Getting a lot of likes just for the sake of it or getting few and real likes from potential clients? Truth is, it may actually do no good or worsen things for you. Nick Steeves of Wishpond provided 3 great reasons why you should not buy them because it will:
- Give you low engagement, therefore you’ll have low EdgeRank
- Alienate your real Likes
- Bought Likes won’t really become your customers
Hence, it’s really just a waste of money. Of course as a business person you want the best out of your money, right?
Let’s move on to step 2…
You probably heard or read this a million times before but only because it really is true: if you want your posts to get more likes, comments, and shares, you have to share relevant and interesting content.
Along with this, it’s important to share content that will reflect the personality of your target audience.
In Shama Hyder’s “The Zen of Social Media Marketing”, she brilliantly explained “You want to position your brand so people want to make it part of their identity.”
What does this even mean? For instance, one of my favorite pages on Facebook is BookBub. They share great and interesting content but more than that whenever I like their posts it also reflects my bookworm persona.
So before you share a content ask yourself:
- Will my audience find this interesting?
- Will this reflect to the personality of my audience?
To help you get started, here’s something you can brainstorm with your team. Mike Gingerich, social media marketing expert and President of Digital Hill, listed in this infographic made with Visme the 7 questions you need to answer to get the right type of Facebook Fans – to help you get more Facebook Likes and increase engagement rate.
This cheatsheet basically covers it all. Have fun!