To compete effectively, you need more than just a responsive website. You must have a way to tap into the smartphone generation and compel your audience to use your mobile app.
In our previous post, we discussed how you could develop a successful mobile app. In this post, let’s talk about how you can market your mobile app and get people talking about it.
Before you even release your app, make sure that it’s an app that’s useful to your market. No one is going to adopt it if it’s not attractive.
Your mobile app doesn’t have to be another version of your site. To succeed, it must have something that draws the public and increases brand awareness.
For example, if you’re in the tourism industry, you can develop an app that can be used by anyone who wishes to use the nearest clean public restroom or is looking for pet-friendly places while traveling.
You must be creative when developing your mobile app. That said, ensure that it’s useful enough for your target market.
1. Use QR Codes
QR codes are great in advertising your mobile. They can easily target the smartphone generation. These codes can be easily added to your website, emails or storefront window.
In your website, you can have a page dedicated to your mobile coupons app. This page will have details on the benefits of downloading your app. Don’t forget to include the QR codes.
2. Make Use of Mobile Advertising
PPC advertising is another great option to market your mobile app. That said, make sure to place your ads on mobile devices.
Google has mobile formats to target users while they are using their smartphones, tablets or on websites.
If you’ve never used PPC before, you may refer to this guide.
3. Advertise through Social Media
Social advertising is beneficial as it lets you target people by demographics and interests. If you have a buyer persona, you know the people who are likely to see and click your ads.
Facebook ads, for example, offer precise targeting. As you narrow down your audience, the advertising cost is low but with high returns.
4. Take advantage of Guest Posting
Guest blogging is an ideal way to build an audience. As you market your mobile app, you can talk about it using a variety of blogs.
You can choose to guest blog on sites related to your niche or post it on technology websites that talk about mobile devices.
The primary goal of guest blogging as part of marketing your mobile app is to find an audience who’s most likely to download your newly published app.
When you guest post, ensure that it’s not too promotional. However, create a post that’s enticing enough, so your audience will download it. On your author’s bio, include the link to your app’s page on App Store or Google Play.
5. Tweet It
Twitter is one of the best platforms to promote your mobile app. That said, make sure that your app is accessible on Twitter to get plenty of attention.
The best thing is that you can do it for free unless you use its Business ad.
With that in mind, create tweets about your mobile and post them as often as you can. But be creative.
Find ways to compel people to download your mobile app. Plan your conversations with your audience so you can easily explain to them the benefits of downloading your app.
Since this social networking site has limited characters, plan the things you say and how you say it.
When you present your app on Twitter, use humor and casual conversation. It’ll help people take notice of your brand and app.
Be conversational and talk easy on Twitter. Consider the people here as your buddies and not your minions. That is, converse with them the same way you would with your close friends.
6. Begin Hyping Early
Before you launch, allow people to know about your secret app. Make them interested in your app by creating a coming soon page on your site.
Build a mailing list that talks about it. And obtain Google juice for your domain.
As part of the promotion, you must have a great website for your app, as we’ve previously discussed. Make the site an extension of the app so you can have an excellent tool in marketing it.
7. Make the Launch Big
By that, it means you need to send out newsletters and hit all social media platforms. Write blog posts that discuss your app.
Reach out to review sites to cover your app. On your website, give your visitors some coupon codes that they can use when downloading your app.
They can use them to install the app and use it without ads. Run contests and give away prizes related to your category.
You can further boost your app’s popularity by launching it to coincide with a trending event. You may also wish to hold an online live event. To do this, you may use Facebook Live.
However, the hype is just part of marketing. You sill have to ensure that your app can add value to your user’s lives. Polish it when necessary before launching.