6 Top Tips for Optimizing Your Facebook Business Page

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Social media has turned out to be of a great help in marketing and needs a little attention. Instead of opting for the expensive options, why don’t we go for the free of cost ones. Facebook business pages are a great way to boost your business and market your products. You can also work it through your target audience as everyone these days is on social media.

So, you have healthcare products or tutorials for students, get your page and make sure you have a good organic search ranking and your work is halfway through. There are a few that you might not want to miss out on.

1) The name you choose

Well, Shakespeare said – “what’s in a name”. Trust me that’s not how it works when you are trying to market yourself. A catchy name attracts and social media marketing is all about catching ones attention. Why do you think one invests on these? Get your Facebook business page a good name, before you start with anything else.

6 Top Tips for Optimizing Your Facebook Business Page

2) Custom Vanity URL

Another great way to increase your page’s visibility is a custom vanity URL. You can choose a URL once your page has above 25 likes and make sure to get the best, you can do it only once. The best part about this is that only one person can claim this user name. So, go ahead and get a custom URL for your page.

6 Top Tips for Optimizing Your Facebook Business Page

3) The cover and profile photo:

It may seem a very basic thing but a good cover picture and profile photo can actually do wonders. We get attracted to what we see before we read or get to know. That’s the basic law of attraction. Why do you think pictures speak more than words can? First impressions are important, you see.

6 Top Tips for Optimizing Your Facebook Business Page4) The ‘About us’ section is Important

Once a person is done with the pictures and name, they would like to know more about your page and your business to be precise. Give them what they want and that’s how you market. Make them believe that your page delivers what has been said. Put all your efforts on the about us section.

6 Top Tips for Optimizing Your Facebook Business Page

5) Call-to-action Button

You should be easily available to a person interested in your product. Get a call to action button. Your potential customers need you to give them the chance to be your loyal customers. Include the call now, e-mail or book now options. This would help people contact you easily and help you increase your business. What are you thinking? Go get it done now.

6 Top Tips for Optimizing Your Facebook Business Page

6) Add Reviews to your profile

Getting reviews can actually help in many ways which include a good customer base. A person looking to buy a product or let alone subscribe to your website would like to check your reviews. If you are not happy with any review posted on your page, you can remove the comment with ease. You just need to follow through the lines of  and your work is done.

 These are the most basic but important tips to increase your business through Facebook business pages. Get the best out of it and use this free platform as much as you want. Isn’t hurting your pockets, you see.


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Author: Firdaus

I work as an IT consultant in the Toronto area and I love to write blogs about a variety of subjects. My passion for writing stems from the desire that everyone should have access to meaningful information. Whether it is a blog about society, culture, technology, or social media, I don’t want to miss the opportunity of sharing my thoughts with my friends and audience. Since I believe in mutual exchange of ideas, I am always on the lookout for a feedback on my writings.

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