Even though people are aware of different social media marketing techniques, they still fail to become a successful marketer. By digging deeper into the details, you will realize that people invest too much time into social media marketing only to get little to no results. The more shocking thing is that these people think they are doing the right thing and try to justify their expenditure using different metrics. In reality, if you’re not getting tangible results, you’re doing something wrong.
If you don’t want to be like those marketers who waste so much time and money to get no results, you should always keep a few important tips in mind.
1. Don’t Try too Hard
You should understand, though it’s a good thing to get lots of retweets on Twitter and hundreds of +1’s on Google+ or likes on Facebook, it will be a waste of time if you don’t have a goal in your mind. Remember, your ultimate goal is to bring people from social media to your own website, and if you’re noticing no real change in traffic, there is absolutely no use to have hundreds of likes or retweets.
What it means is that instead of trying too hard, you need to move with a plan. Only the right plan of action will help turn those likes, contacts, and retweets into website attendees. So, don’t forget this: Your plan should be to increase your traffic, not to increase the number of “followers” or “likes.”
2. Make Use of Your Creative Side
In order to improve the amount of traffic to your website, you will have to maintain a unique stance when spending time on a social media network. To achieve this, you will have to show some form of creativity or personality through your content. You should understand the fact that people will read and like your post if it shows your unique personality or your creative side.
It is true that your posts will definitely have some dry stuff, but to make it work well, you need to mix it up with personality and creativity. What it actually means is that when reading your posts, others should feel that it’s a person writing those posts, not a business.
3. Learn to be Controversial in the Right Sense
There is no denying the fact that controversy sells, and you should use the same principle when marketing on social media networks. The only thing is that you should be able to understand when you’re going overboard with the idea of being controversial. You have to be extremely careful with this, especially when you’re building a brand or promoting a business. Also, keep in mind that being controversial doesn’t mean you should be offending others with your opinions and remarks – use it only as a way to grab attention.
4. Be Consistent with Posting
One common mistake most marketers make is that they are not consistent with their posting. You need to post often to let your followers know that you are an active member. What it means is that you should be posting something even if you don’t have anything to be promotional about – it tells others that they are dealing with a real person, not with a business-minded individual interested only in promotion of their products.
Another thing you should remember is that the length of your post should be perfect. The problem is that there is no ideal word count to follow, but you are free to write as long as you feel it will be interesting for your readers. Even if you are writing about a business product, you need to be clear and concise, and try to write/explain everything from a different angle. Don’t just waste your word count in explaining the features of your products – try to tell others how the product can help them in different situations.
5. Say No to Over–Promotion
People fail to make the right use of social media networks because they are often being over-promotional, which is something other users don’t like. If you are over-promotional about your products, you may end up scaring or annoying people – they won’t come to your site to check your products. The best thing is to avoid trying so hard – you need to create informative posts about your products, share how those products can help people in different situations, etc. It means your posts should be interesting and inspire people in a gentle way to pay a visit to your website for more information.
6. Ask for Suggestions to Improve Your Content
Most marketers are too arrogant to take any suggestions on their content, and they often end up wasting their time and energy without even getting any tangible results. If you look for suggestions and comments, it offers two important benefits. Firstly, you will get to know if your posts are interesting for some people or not. Secondly, it provides you with a chance to engage with your visitors and readers. This is often a great way of winning their trust and making them feel that their feedback is important for you. All this will help your social media marketing and enable you to be a better marketer.