Do you use Instagram for your business? If you don’t, then you’re missing out a lot.
Many businesses in various niches are using it to acquire more customers. Some of them are moving to this Facebook-owned social media site, solely, because their customers are using it more than they use Facebook, Twitter, and other social media channels.
On Instagram, your content would include images and videos. As we all know, a picture is always worth a thousand words.
1. Your followers will remember your content well.
When information is presented visually, instead of in the text, people will remember it more. They could understand faster than text.
It’s one of the reasons the majority of marketers are using graphics to present their marketing campaign.
Your audience can remember the images you presented to them for an extended period. Now, if you give the information in colored, catchy images, they can influence people even more.
Plus, they become more interested in what you’re saying than if you put it in a text. In other words, your potential customers will look into your business with high level of interest.
2. Your customers will believe you.
Some of your potential clients won’t believe what you’re saying until you show it to them. For them, “seeing is believing.”
So, take captivating photos of your products and share them on Instagram. You may also encourage your followers to upload photos of themselves while using your products. Then, share those photos with your followers.
3. Instagram has a growing user base.
Unlike Twitter, Instagram is enjoying 700 million users. These are millions of people who are waiting for you to show your products and services. Instagram has a fast growing user base.
It’s increasing every second. Soon, it’ll overtake the number of users of Facebook.
4. The competition is lower than Facebook.
It’s not as big as its mother company. That said, the competition is lower than on Facebook.
Thus, there are plenty of opportunities for you to succeed without having to use a paid advertisement. With that in mind, you can grow your business on Instagram faster than on Facebook.
The best thing of it all is that you can achieve it even without the use of paid ads.
5. It helps in engaging your followers.
Instagram’s platform is engaging as it’s full of images. You’ll find an unlimited number of photos and videos.
The platform will suggest images depending on the photos you’ve seen and liked. That said, your potential customers will be in a loop of images that they can’t resist from seeing.
6. You can advertise your content for a low price.
As mentioned earlier, the competition here is still less than on Facebook. Thus, if you choose to use its paid ads, you still pay a lower price than when you use Facebook’s platform.
However, make sure that your ads are engaging and interesting that compel the users to click on them and get to know your brand. Make sure that they have a valid call to action (CTA). Add short videos that can surely grab people’s attention.