Now that you’ve started your blog, you need to promote it!
You’ve worked hard on your blog’s design and content. Getting the word out about your blog helps drive traffic so people can benefit from your work.
Increasing blog traffic is a straightforward exercise. But it takes a little time and effort. We’ve compiled five ways to increase traffic to your blog through blog promotion.
1. Use Quora
Quora is a question and answer forum. Millions of users come to Quora to ask questions and post answers to other questions.
Be careful of blatant self-promotion when using Quora. Establish yourself as knowledgeable when answering a question.
Provide a thoughtful answer. Readers will respect your knowledge on an issue. Then at the end of your post, add an off-handed link to a specific post on your blog that addresses the same issue.
2. Use Long-Tail Keywords
A long-tail keyword is a phrase of 3-5 words in the copy of your blog post. It’s a series of words most commonly used by people searching for information about a topic.
Using long-tail keywords helps you target people in your niche to increase blog traffic. It’s more effective than throwing a wide net with one or two keywords in an attempt to find a few interested readers among the masses.
Make long-tail keywords part of your regular blog content to boost your traffic.
3. Use a Funnel
Develop an email marketing funnel. Use your blog to offer free downloadable content or offer a freemium that fits with your content.
When you collect names in exchange for the freemium, build your database for an email marketing funnel. Choose an email platform to make it easy on yourself.
Do your research on the right platform for you. To get you started here’s more about Mailchimp vs Klaviyo.
4. Use Can’t-Miss Headlines
A great headline intrigues a reader. Your brilliant blog copy won’t reach your audience when supported by weak headlines.
Get creative and strategic when it comes to headlines throughout your copy. Many readers scan content. Make your content scan-worthy to attract more readers who just want the basics without the supporting details.
5. Use Social Media
Develop a Facebook Page for your blog. Through social media marketing, you can reach a wider audience and direct them to your blog content.
Don’t give everything away through your Facebook posts. Create a social media community who will share your page and blog to help promote your blog.
Combined Efforts Work for Blog Promotion
Diversify your efforts when it comes to blog promotion. Start with one or two strategies to find what works. Add more efforts to your promotion plan as your audience and influence grows.
At the end of the day (or the blog), your content matters most. Increase blog traffic with a nice, clean website filled with excellent copy. Support your content with strategic promotion efforts.
As your audience grows, make sure you continue to create valuable content. Your readers will always want more. Read our article for tools to find and develop relevant topics for your blog.