For as long as you can remember you’ve enjoyed working on cars. You’ve mastered the art of taking ideas and incorporating them into a vehicle’s functionality and features to make it a ride that anyone would be proud to drive. Now that you’ve done a few customizations of your own, you’ve taken the next step and started a custom auto shop. New to the business (and likely strapped for cash after initial investments), you’re looking for a feasible way to let customers know you’re open for business and just how awesome you can make their cars look and ride.
Social Media Marketing
Social media has really become a popular marketing platform for businesses of all sizes and types. Companies can create profile pages that tell online users a bit about their brands. As most of these platforms are free of charge, it is a great resource to use in getting your name out to the masses. When done effectively, there are a lot of tactics that can be used to bring attention to your skills with customizing rides. Below are a few strategies worth considering:
Post Relevant Photos
Pictures are everything on social media, particularly when your business pertains to a skill or trade. Being able to show your followers the progress of your work and the end result builds trust and credibility for your business. You can take side-by-side shots of your ride first showing it in a beat down or average condition and then in a revamped shot with a new paint job, interior, and car rims.
How to Videos
The bulk of your followers will likely be car enthusiasts who dibble and dabble in customizing and upgrading their vehicles. Though the idea is to get new customers through your door, giving out a few free tokens of information can boost your following, credibility, and business in the long-run. Post small how-to videos giving car owners basic tips or advice on how to make small customizations on their vehicles. These videos will get shared and watched a bunch of times helping your brand to go viral.
Your existing client base will be instrumental in helping you to bring in new customers – even if you’ve only got a few of them. Ask your existing customers to post reviews about services you’ve done for them. Whether it was restoring a classic car or a custom paint job on a new model vehicle, it speaks to your target audience. They get to read firsthand the experience others have had while viewing pictures of the final results which essentially takes away any doubts they may have had about doing business with you.
Giveaways and Discounts
Remember, there’s nothing like free service or products to get new business and social media is one of the best platforms for advertising this. Whether you’re trying to build a following or increase sells, giving away freebies and discounts will do the job. Advertise a weekly (or as you can afford it) promotional offer. For instance, maybe you advertise BOGO on car rims for those who buy 4 or more. You might also give out a free car detail and washing service to customers who pay for a custom service. If you have the money to invest, using promotional products like keychains and t-shirts with your company logo on them are excellent for giveaways and serve as a walking billboard for your business.
When you’re just starting out in any business, social media is a platform you want to invest in. As social media can also be incorporated into other forms of digital marketing, it can be the first of many platforms used to take your custom auto shop to new heights. With the right winning strategies and a clear understanding of the needs, wants, and interests of your target audience will help you to reach millions of users online each day.