Brands are keen to add influencers to market their products. With a heap of followers consuming and engaging content, they can help your business reach the target audience.
Influencer marketing puts your product in the minds of potential customers. While influencers already boost your campaign, they also use strategies you can learn from for social media.
A good understanding of the way they create content and manage their communities over the years will give you a better insight on what you want to achieve.
Here are some tips influencers use to up their presence on Instagram.
1. Have a unique appeal.
Social media has a deluge of brands trying to grab the attention of potential customers. In this saturated space, influencers have a signature appeal that sets them apart. It makes them easy to recognize.
Instagram is no stranger to influencers. They carefully edit photos to infuse their signature aesthetic. The unique color or theme blends right in to their feed. Some even sell their creations or templates.
Consider the photos you post. Apart from conveying your message, these have to be consistent with your brand and overall feed.
2. Stay driven.
Influencers have tracked spikes in engagement for years. They know when their followers read and reply to comments the most. It helps them ensure their content is read at the ideal times.
Some influencers use Instagram Stories to create polls. They ask followers what type of content they want to see more.
Capitalize the available analytics tools. Instagram peak hours vary for each brand. Track yours and consider the time zones of your target audience.
Track each post to see spikes in engagement, and keep asking questions. The more your followers share info, the higher your engagement rate.
3. Remain focused.
Instagram influencers thrive than most brands because their content passes mostly through a specific channel. They deliberate how to improve their content within Instagram rather than spread it on other social networks.
An Instagram-first approach increases your chance to capture your intended audience. Ensure that you grab their attention instantly. You only have less than a second to stop readers from scrolling past your photos.
4. Understand how the algorithm works.
The algorithm behind Instagram tracks the first hour of posting content for engagement. In this crucial hour, it measures how engaged your followers are with the post, so make sure it remains discoverable and visible.
Instagram’s algorithm focuses on engaging content, so a barrage of likes and comments or longer retention time on your post tells the system exactly that.
Micro-influencers have an edge. They can start meaningful conversations and react to each comment since they have a smaller community.
If you have the budget, you can hire a team of social media managers dedicated for this work, especially if you have thousands of active followers who continually engage with your posts.
Never stop the conversation. Reply whenever you can to keep it flowing. It will strengthen your relationship with the community and extend your reach.
5. Start posting videos.
Video has become the most sought-after strategy in influencer marketing. And you do not need to be a professional videographer to monetize it.
Audiences are open to see not-so-perfect videos on social. And most of the time, the simplest videos deliver the most powerful punch.
Do you have other tips in mind? Share us your thoughts on the comments section below.