The way to show love on Facebook is to like the page, just like you would in real life. You tell your friends about it, follow their every move, and eventually buy something, right? Well, this does work in theory and in practice, but it is just like the real world because you still have to put in a lot of work to get liked. Having a page along is not enough and you can actually waste a lot of time on Facebook if you do not know what you are doing. Here are some short cuts that can make people like you even more.
1. Create a fully optimized Facebook page
The most important thing you can do in terms of your Facebok page is create a fully optimized page. A fully optimized page means that you have a profile picture, link to your website, biographical information, and relevant content. Most Facebook users try to avoid posting pictures of themselves or listing certain information, but the more information you provide about yourself or your organization, the more trustworthy you will be. People tend to like pages that have a good picture, design, and complete information.
2. Use Facebook advertisements
Paying for Facebook advertisements can be an effective way to get fans and potential customers. Facebook advertising can be expensive depending on what direction you go in, but it is generally pretty cheap to start. Like other Internet marketing campaigns, you have the option of setting a budget for the advertisements. Before you get started, you will first need to figure out which demographic you want to target and then create an advertising strategy that fits that audience. Luckily, Facebook has made it very easy for you to create targeted marketing campaigns due to the demographic information they collect, so you really can have it your way.
3. Give away free stuff
Giving away free stuff is actually one of the best ways to get clients and fans alike. You should consider giving away things like free ebooks, newsletters, or creating contests for those that decide to like you on Facebook. Fans will usually appreciate anything that you can give away whether it is a t-shirt, book, discount, information product, or just a chance to win a grand prize. The word free is a huge lure for people, so be sure to use that word on your fan page. Also, let people know that they can get free stuff if they like you when they visit your website or read your newsletter.
4. Tell all of your friends
Another thing you can do to get more likes is to actually tell people about it. A lot of people say that they want to get more likes, but how many of them have actually told people to like their Facebook page? You should tell people to like your Facebook page when they visit your website, read your newsletter, see you in person, talk to you on the phone, or read your personally branded emails. Let it be known that you have a presence on Facebook and encourage your friends to tell their friends too. Add a like button to all of your blog posts and come up with even more creative ways to spread the word.
5. Provide valuable content
As aforementioned, you need to give people something for free just for visiting your page. If you want to get a lot of likes, then your page should be likeable. What makes a page likeable? Valuable content.
Your posts need to be good and frequent or else people will not have a reason to like your page. You should aim to post at about 3-5 times per week and create posts that your target audience will find valuable. This could mean answering questions, releasing exclusive news to fans only, or giving tips and advice. Figure out the burning questions that your fans want to know and give them exactly that on a consistent basis.
As you use these tips to get everyone to like you on Facebook, also take some time to consider the reason why you want people to like you. Are you expecting them to buy something, join your group, subscribe to your newsletter, or just spread the word? Think about your Facebook strategy with a goal in mind to get the best results.
Guest Author: Ashley Bennett is a marketing consultant and owner of Marketingmages.com.