Marketers are eagerly looking forward to the year 2017 with renewed optimism. A lot of experts and experienced marketers have projected the year to be one where a lot of things will actually start taking shape. All the groundworks have been done, and efforts of the last few years are expected to bear result in the coming year. With content marketing, you can establish yourself as well as your business as an authority in a any niche or field. That’s not all, you can drive the right traffic to your blog/website and enjoy a massive online presence. Despite all the hard works of the past years, a few things still have to be done to be a part of the big revolution about to take place. Here are 5 proven ways to boost your content marketing in 2017.
#.1 Proper research
When it comes to content marketing, hard pays, and there are no shot cuts. Spend your time on research, find out ways to attract and retain customers. Don’t just stuff your content with words; add quality and persuasive words to engage your readers. Today, customers are more knowledgeable than in the past and are even more equipped because of the quality of resources and materials available online.
#.2 Engaging content
The secret to gaining more customers and retaining them is in providing highly engaging content. Present your audience with materials that makes him feel like a king; make him feel he has stumbled on gold just by reading your article. I like it when I read articles and barely have time for other things because it shows I am not just wasting my time. A highly engaging content will keep your customers coming for more; and that’s how to retain him.
#.3 Words and visuals combined
2017 is the year of the infographics; it’s real deal, and will boost your content marketing. While content writing and sharing have dominated how people market their goods and services online; things are about to explode with a combination of words and visuals. Creativity will set you apart from the others—and using infographics that highlight key stats mentioned in your article will take you very far. By making sure 60 percent of your content marketing is based on video storytelling, there is no limit to how far you can take your content marketing to in 2017 and beyond. A proper combination of words and visuals could include the following: interactive slideshows that make it easier for your audience to understand your content; interactive maps and graphics; short introductory videos; and others.
#.4 Write targeted content
Online marketing is so saturated you will have to be doing or offering something unique and special to catch the attention of your audience. Everyone is gunning for the “jugular” [the real audience], and getting your own fair share of the market depends on your ability to write targeted content. Avoid generalizing your content, research your area of strength and go in for the “kill.”
#.5 Content promotion
This is where the hard work begins. Start creating awareness and don’t just sit back and expect the search engines to do all the dirty job for you; this is the time to start using the social media. Share your content on Instagram, Facebook, Twitter, LinkedIn and Google+. In 2017, most marketer will be uncovering new ways to promote their content. By new ways, I mean exploring new possibilities and making good and proper use of the old ones. Perhaps, it’s time to start thinking ahead; consider using paid ads to boost your content marketing in 2017.