Email marketing is a critical aspect of social media optimization. Marketers are increasingly realizing that it is one of the best ways to communicate with existing as well as prospective clients. Email marketing helps in establishing an individual connection with your clients and allows you to engage with a large pool of clients with minimal manual intervention. Using email marketing, marketers are able to effectively position their products to their existing as well as potential clients via personalized messages. It’s a no-brainer that choosing the right email marketing tool is the first step when designing your social media marketing campaign.
In this article, we will highlight some of the best email marketing tools that will potentially kick start your digital marketing strategy. So without much ado, let’s review some of the the top email marketing tools.
Litmus enables building, editing, and instantly previewing your emails across multiple clients. You can also automatically sync your emails from Litmus to your given email platform in a single click and save yourselves time to focus on other important tasks. Other cool features of Litmus include automated checking of errors, broken links, and images as well as testing your campaign load time.
MailChimp helps in automating marketing by giving it a personal touch while removing manual tasks from your to-do list. Its campaign builder makes it easy to create email campaigns customized according to your marketing message. MailChimp also enables integration with the major e-commerce providers to allow marketers to create personalized campaigns based on the clients purchase behavior to create targeted campaigns. To boost your social media marketing campaigns, you can also explore combining MailChimp with ‘Growth Hacking’ as that will allow you to consolidate your brand equity in a relatively short time period.
HubSpot offers a range of softwares covering marketing, sales, and customer success, complemented with a completely free CRM (Customer Relationship Management). While its ‘Marketing Hub’ helps in growing your traffic and converting more visitors into customers, the ‘CRM Free’ helps in obtaining business intelligent data about your contacts, leads, and customers.
Infusionsoft is a great tool to automate your small business sales and marketing, while integrating your CRM, email marketing, lead capture, and e-commerce. With the plethora of tools and apps flying around in today’s hi-tech age, Infusionsoft reduces the ambiguity by using APIs to connect all your technology to one platform. It also organizes customer relationships in a single location and via its tracking software, collects detailed customer data to allow for a personalized follow-up.
Campaigner is a powerful email marketing tool that uses features such as ‘Social Sharing’, ‘Social Integration’, ‘User Management’, and ‘Dedicated Delivery to enhance campaign visibility by sharing email campaign content across social channels. It also enables message integration across Facebook & Twitter to boost your email marketing campaign success. You can also track your user’s/customer’s account activity via specified ‘user login’ credentials. Last but not the least, ‘Campaigner Elements’ lets you drive email marketing and leverage API for list, contact, and campaign management, as well as offers comprehensive reporting leveraging “Big Data”.