Social media is a vital part of any digital marketing strategy. If done right, social media marketing can prove any business rapidly.
For rookies to this industry, making a good first impression is vital because they only have one chance to make things right. Losing it could mean lagging behind competitors. It could also hurt online reputation, which isn’t easy to repair.
Here are some common marketing mistakes that could put your social media growth at risk.
1. Assume people will read when you start blogging
Blogging is just the beginning of a content marketing strategy. That said, don’t expect that people will read it when you start blogging.
Content requires promotion. Even if you have a top notch post, you need to promote it on social media so that people will see it.
2. Forget to update old posts
Leaving old posts alone isn’t a good idea because each page on a site has to be genuine and accurate. That is if you wish to establish yourself as a thought leader in your industry.
Updating an old content can be a very effective technique. The reason for this is that trends and data change over time. Furthermore, some links may no longer work.
There’s no need to write the whole thing. Updating it will do.
You may also choose to leave an older post as is and add a comment on your previous thoughts. Doing so will show readers that you’re mindful of your content. If a trend has changed, update it.
Updating an old content is also ideal for SEO purposes because Google likes it when pages get an update to increase relevancy.
3. Create new content consistently
It’s true that posting consistently is vital to help boost ranking. However, there’s no need to make a new post every time.
For example, you can reuse a favorite post by creating a video or a podcast series to expand the topic. Different types of content also attract a new audience who like one content over the other.
4. Avoid collecting emails
Right now, you may not be planning on sending out a newsletter. How about next year?
Even if you don’t see immediate use of collecting emails, you should still start now. Remember that an email list is your biggest asset. It’s a digital marketing channel that provides the best ROI.
People who share their email address signal that they have an interest in your content or future products. Once you launch a product, a simple newsletter will allow people to know it. Communication through email is the best way to make them come back to your site and build a huge number of regular readers.
5. Sign up to all popular platforms
There’s no need to be on every platform that’s popular right now. It’s especially true if you have limited resources.
Instead, choose to focus on proven networks or where your audience hangs out a lot. Build meaningful connections with them and boost impressive following on one to two networks. Opt for a network where you can bring value and quality to your audience consistently.