We all make mistakes when marketing our brands on social media. Some blunders stick out, while many stay hidden. Yet, you must avoid them all.
Here, we talk about five gaffes that social media marketers still make in 2018.
1. Navigating Without a Compass.
The best results come to well-prepared brands. Not having a definite plan beforehand makes it easier for you to lose focus.
A good social media strategy keeps you on track and provides consistency on posts. And it always falls in line with your brand’s mission and objectives.
Planning ahead lets you build steam and optimize results around events or campaigns. It keeps the ball rolling, as you continue to engage with the target audience. And it always attracts a fresh set of eyes to your content.
To know what lies ahead also helps boost engagement. You know when and how to go on overdrive—to be more active and present.
Random posts are easy. But these contents will not give you the growth or creativity needed to build a successful, viable presence.
2. Socializing Without an Identity.
The voice, look and feel, and story of your brand is unique. Copying other brands or not having one is a major slipup.
To rise above the heap and attract followers, you must have a clear, distinct sense of your brand’s identity. It may include any of these: a distinct voice for captions, a unique look for visuals, or a specific theme for posts related to your brand.
Bottom line is to determine your brand’s story. Then, communicate it with your target audience through meaningful conversations.
3. Applying for a Job with an Unfinished CV.
Having an incomplete social media profile is like applying for a job without a half-finished CV.
The profile informs readers or prospect customers about what you do and who you are at first sight. And if done right, it will capture their attention all the way.
Ensure that your About section lays down important facts about your brand or company. And never hesitate to sprinkle your personality with some fun trivia when applicable.
Search engines also rank social media profiles and content. So filling up all informational sections is a must. And remember to use high-quality content and images in your headers.
4. Seeking Attention from the Unknown
Know your audience. It means learning when they are most active, finding which content best resonates with them, and discovering their shared interests.
Social media networks are flooded with content. Your potential customers can easily get lost amid all the noise. To stand out, you must know who you are talking to. Then, tailor your brand’s messages to strike a chord with these people’s emotions.
Going out with someone who only listens to his or her own opinions is a bad date. As a brand, you must build a relationship with each person by listening with intent—not by talking to your own reflection.
Your audience also gets irate with assertive content to promote products or services. Consider if your social media posts add value to their lives.
While covering bases is good advice, exerting time and effort in social networks that your audience seldom visit will pull down your conversion rate. So stick to where the high engagement rates are.
5. Talking to a Mirror.
You can brush off arguments with trolls, but do not ignore valid suggestions or complaints.
Show existing and potential customers that you care. If some concerns are hard to address on social media, ask them to send you an email or direct message to discuss it further. They will appreciate the attention you’ve given them. And it will ease their emotions before things go out of hand.
Do not be afraid to test, experiment and have fun. Most mistakes that we make are drawn from fear of being judged or casted out.
Your audience’s habits change regularly. Go ahead and test different strategies or campaigns that reflect your brand’s personality on social media.