The primary advantage of designing and planning a communication strategy for marketing your brand on social media is its capacity to form constructive interactions and build relations with those who share similar interests and common ground. The key is getting all these people together around a particular product, service or interest and this is how you’ll increase the brand’s credibility.
The most valuable asset of your brand is the existing customers and followers of your brand. Which is why it is highly crucial to keep nurturing and developing the trustworthiness from your customers you have. Simultaneously, investing wisely in marketing strategies designed for building your customer base would be worth all the efforts. Always remember that building a committed and engaged audience on social media is attained by constantly thinking about long-term outcomes and strategic planning. Soon enough, you’ll discover that building your audience has been your most valuable marketing investment.
By doing all this, you’ll influence a huge number of people without allocating a huge advertising budget. On top of that, if you utilize blogs and social media platforms as well as business networking sites, this can dramatically raise traffic to your website. And this will ultimately raise your Page Rank on search engines, ensuing in augmented traffic from all the top search engines.
Social media branding will balance the rest of your marketing strategies like a paid advertising campaign. By utilizing it, you can make or break the credibility of your brand by taking part in appropriate online opportunities. Social media sites help target a particular set of consumers for advertising.
Social media has established a reputation in just a few short years for being a beneficial marketing tool. The facts and statistics paint a better picture. According to Hubspot, in 2014, 92% of marketers believed that social media marketing was extremely significant for their brands, while 80% said it improved traffic to their websites. And according to the Social Media Examiner, currently, about 97% of marketers are contributing directly to social media, yet 85% of the participants are uncertain about social media tools and how to make the best use of it.
This validates the potential for social media marketing to grow more sales, but with a lack of comprehension on how to attain those outcomes. I’ve been following some social media experts and they shared some of their online experiences. A quote from Warren Buffet really stuck with me – “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” It made so much sense that social media is not only related to marketing and generating leads, but it has turned into something even more significant – online reputation.
These words have proven to be absolutely right. Building and maintaining the reputation of your brand is imperative and irresponsible customer service is a death knell. A bunch of bad reviews – and you will start dropping clients and potential future customers.
Furthermore, 95% of people share their bad experience with their friends, colleagues and family members.
If you happen to notice a reduction in sales – the first thing you need to check is if it was due to bad customer service. If customer service is the reason, you can fix the situation and learn from your mistakes.
Initially, it takes a huge amount of time, effort, energy and resources to launch a marketing campaign but the outcomes you get from all those efforts should be positive. So, let’s take a look at what audience development actually is and how to create it.
Here are 5 tips to retaining and attracting more customers:
1) React Quickly To Bad Reviews
Sounds obvious, but there are some social media managers who choose to skip negative reviews and comments. Addressing any issues should be done with urgency because time is everything on social media. If you delay it will only attract other bad reviews which will remain online. Therefore, negative comments and bad reviews should be dealt with quickly. Your credibility, prompt assistance and active social media accounts will elevate your online rank and generate more leads.
2) Satisfy Existing Customers
Reach out to unhappy customers and try to resolve any issues they have with your product. If your customers are not satisfied while using your product, then their problems should be resolved and/or compensated. On the flip side, it will affect the credibility of your business and you might end up losing potential customers. This point is actually crucial because it affects your product and services directly, and will have a greater influence on your customers.
3) Take Ownership of Your Mistakes
It is better to accept than to debate when millions of potential customers are seeing the discussion. If anything goes wrong with your product or service, it is better to take ownership and take advantage of the situation to bring about a positive ending. To err is human, but those errors can definitely can have a long-lasting impact. Turning those errors into negative or positive responses is still in our control, so why not make them positive.
4) Provide Timely Updates
Always inform your customers and social followers when there are problems which may affect their experience with your brand. Keep them up-to-date on product information and how they may best use your service or product. Make sure their investment in your brand is worthwhile by keeping the customer satisfied.
5) Don’t Highlight Negative Product Features
Every product or service includes a drawback or loopholes that will need to be addressed at some point. Do not discuss product development issues with customers. It is your job to make the customer aware of product information. Your intention should not be to hide or manipulate facts because it will backfire and damage your hard-earned reputation. Take a positive approach, but you don’t need to highlight and point out negative features, only inform them.