There are a lot of ways to get a leg-up on the internet. Some of these strategies cost more time than they do money. Email marketing campaigns, SEO, and blogging are all great ways to market your business, but for some, that just isn’t enough.
If you really want to get noticed, you have to consider paid advertising. However, just like in traditional advertising where you have the choice between advertising on the radio, on TV, and on billboards, you have many advertising choices when it comes to purchasing ads on the internet.
Here are a few of the best places for you to spend your ad dollars.
One of the newest ways to advertise on the internet is through email. We aren’t talking about traditional email campaigns either. Instead, businesses can pay to place advertisements directly inside email inboxes.
This is a big deal. Gmail has more than one billion active users. That’s a lot of people you can reach with a Gmail ad campaign!
How does it work? Using Google AdWords, you can purchase advertising that appears in the promotions tab of an inbox. Like other ad campaigns, you can target certain audiences to ensure your ad is reaching the right people.
Google is one of the most popular places to advertise, and with good reason. There are 1.2 trillion searches conduction on Google every year.
As is the case with Gmail ads, Google ads use Google AdWords. Businesses bid on keywords and phrases, and ads are placed on the top and bottom of the page when users search for those keywords.
Surprisingly, placement of these ads is not dependent on how much a company is paying for the advertisement. Instead, it is dependent on a quality score that considers:
- Click-through rate
- Landing page
- Historical performance
- Ad relevancy
- Keyword relevancy
- And more
This is good news for businesses that don’t have a ton of money to spend on advertising, but they have done the work to create high-quality content.
It’s true that a huge chunk of the search traffic on the internet uses Google, but that doesn’t mean other search engines aren’t worth your time. Surprisingly, you can use that to your advantage. Advertising on Bing is 33.5-percent cheaper than Google, which allows your ad dollars to go further.
Although there are fewer users on Bing, that also means there is a lot less competition. You’re more likely to get your advertisement seen on the first page of Bing because there are fewer companies vying for that spot.
Although Facebook has found itself in hot water in recent years, the fact is, billions of people worldwide still use this platform. That makes it a great place to advertise.
There are a lot of ways you can customize your ad on Facebook, which gives you a lot of control over how your company appears on the platform.
Ways to personalize your Facebook ad include:
- Selecting your audience based on age, location, and more
- Deciding where your ad will appear on Facebook’s many platforms
- Setting daily or lifetime budgets to run within certain time periods
- Choosing a format that includes a static photo, video, and more
Another great thing about running ads on Facebook is the fact that you have to choose your objective. By answering the question, “What’s the most important outcome I want from this ad?” you can focus in on the types of ads that will help you meet that objective.
Banners have been plastering websites for decades. Although they have fallen out of popularity recently, they still work. They just work a little differently than they used to.
Although you can still click on a banner ad today, most people don’t. Instead, they act as a kind of billboard, exposing you to a product or a brand name over and over again. The more someone is exposed, the more likely it is that they will purchase that item the next time they’re in the store or they are looking for a gift.
So, keep putting up those banners! Put them up on your own website and put them up on other websites. They’re a great way to increase exposure of your brand all across the web.
You don’t want to feel like you’re throwing your advertising money down the toilet. With these online advertising options, you won’t, because they work! Just make sure you track your ad’s performance, no matter what platform you choose, to ensure it is helping you meet your advertising goals.