When it comes to running or operating an internet business or website, nothing is more disheartening than working tirelessly to attract traffic, only to see those efforts wasted by poor conversion. In the highly saturated internet marketplace, traffic is valuable and not converting it does not mean your product, service or call-to-action is not good, just that your storefront is not set up to properly convert a viewer into a sale or action. Fear not, because according to Websitebuilder org, a host of tricks exists to make your conversion goals a reality. Here are a few tricks that are sure to boost your results.
Add Credibility to Your Brand
One of the top reasons your product, service or call-to-action is likely not getting the traction it deserves is due to a perceived lack of credibility. These days, everyone is slightly gun shy due to a plethora of scammers and cheap non-quality products and services that litter the Internet marketplace.
Building your brand’s credibility by adding customer reviews, testimonials and ratings is one of the biggest boosters of conversion tricks that exist. 63% of customers are more likely to purchase after checking product ratings, and testimonials are a great way to prove how impactful your brand is on the lives of your existing customers.
Improve Media on Your Site
Another top converting trend in 2017 is the incorporation of better media on your site. Adding higher resolution pictures, for example, have helped companies like Hyundai make significant gains to their conversion rate. A picture says a thousand words and you want those words to be the best quality you can. Adding video to your site is likely the top method of boosting conversion in the current marketplace. Consumers in 2017 are video hungry and are much more likely to follow a call-to-action when presented by video.
A video on your homepage has been known to increase conversion by up to 100% and adding demonstration videos can increase your conversion by, in some cases, 400%. Making sure your media is doing your product justice is key to good conversion rates.
Where to Get More Ideas
Though these are two of the tricks that work the best for conversion upgrades to your site, many more are easily available to take your conversion even higher. If you’re looking for tested results backed by solid market research and data, check out these conversion optimization hacks that will have your website supercharged in no time.