How often do you convert your social media followers into customers? If your business isn’t utilizing the power of social media to make more sales of your products and services, then you need to create a social media marketing plan! This plan should outline which social media profiles your business will maintain, what you’ll post about, and the strategy for turning followers into customers. Once you have the plan created, check out 4 ways to turn social media followers into customers, that will work perfectly with your SMM plan.
1) Create marketing funnels to capture your audience’s personal information
Just because someone is connected to you on social media doesn’t mean that your business is going to benefit from their attention. To take followers through your sales process, you must collect more information from them. You can do this by giving away something for free, or giving followers a reward for acting. The process of collecting user information with an ethical bribe, and then converting them into customers is known as a funnel. In addition to building a social media account, you also want to build your funnel using email marketing and website forms using software like Leadpages.
2) Listen to your follower’s product and service suggestions
If you’ve taken time to build an audience that communicates with you about your products and services, then you need to listen to what they say! Chances are that your social media fans can give you new ideas for complementary services, or help you improve your current products. Whenever a follower has a product suggestion or gives feedback about your services, take note about how to improve your offerings. It will lead to more people connecting with your business on social media and gain you new customers in the process.
3) Meet followers where you do business
Finding an office for rent where your small business can conduct business will give you the opportunity to host learning events and meet new clients. If you make your events big enough, not only can you attract local business, but you can get people from abroad to attend as well. By meeting your followers in person, you form stronger relationships and put yourself in a position to earn new business. It’s always a good idea to increase the amount of people coming to your business location and hosting social media followers at your office is a great way to do this.
4) Make it easy for your followers to buy your products and services
Utilizing a shared office rental space like Common Desk makes it easier for people to buy your products and services in person. If you don’t have a physical location where you can host events and sell your services however, you can focus on making the online buying process simple for your followers. Get feedback on ordering products or services from your website and implement changes that make the process easier. The easier it is to buy your products and services, the more you’ll end up earning for your work.