You’ve probably heard about optimizing anchor text for more traffic, and you must be wondering what it is and whether it’s important for your website. Link anchor text refers to visible text that’s used to link to pages on your website. Anchor text links are clickable texts that send site visitors from one page to another on your site or to a different website.Optimizing the link anchor text is among the SEO strategies used by many website owners to get more traffic for their website. In this article, we’ll show you how you can optimize your link anchor text to get more traffic to your site.
1) Keep it natural
One principle that should always be at the back of your mind while optimizing your link anchor texts is to “keep it natural and versatile.” Google’s algorithm has gotten smarter with every day that passes so that if you optimize your internal link anchor text the wrong way, you risk Google penalty. Google only wants you to build natural links hence using multiple repetitive or keyword-based anchors in your website anchor text is courting Google penalty. You should link to high quality and relevant pages. Avoid and where possible disavow all links from low quality and irrelevant pages.Work on getting links from pages with a high Page Authority (PA), and Domain Authority (DA). Equally important is to ensure that the sites you get links have a high Trust Flow.
2) Avoid over-optimization
While it’s ok to optimize your anchor text, Google will punish you for over-optimizing. To be on the safe side, you should avoid the use of spammy, keyword based anchor text.The best way to keep your anchor text natural is by distributing it in your inbound links in the right proportions. Avoid stuffing your anchor text with exact match or partial match keywords. Instead, use branded name keyword or website name anchor texts. You can also use albeit sparingly your Blog post title or Page title anchor texts.
3) Your anchors should be relevant to the content
When you embark on any link building strategy for your website regardless of whether they are internal or external, the guiding principle should be relevance. Google desires websites to provide its users with useful content. Indeed, the search engine rewards sites that are helpful to users. However, they penalize low-quality websites in equal measure. Your linking whether internal or external reveals to Google what your website is about. Hence when your anchor text is relevant to your sites page content, your website will not only avoid penalties but rank high in Google and other search engines.
4) Audit your internal links
When you run a website, link building is a daily activity. Unlike external links which require an outreach strategy, internal linking only requires you to decide where and how to link. And that’s the problem. Many website owners link to any of their pages without giving thought about whether the link is relevant and helpful to both the website’s SEO strategy and website visitors. The best way to ensure that your internal links are useful, is to audit them. You need to find out whether anchors have been overused, if anchor opportunities are missing, or if incorrect anchors are being used. Also, ensuring you have the latest and robust SSL helps keeps your sensitive website data & links safe from online fraud and threats. See below video for more information on SSL: