There are shiny innovations that will get social media marketers easily confused. But the key to having a successful social media marketing is quality content with media planning.
Social media sites offer different ways for brands to reach out to a wider audience. But these sites have still a long way to go to truly dominate and monopolise the marketing headlines.
On this post, let’s look at how you can do differently this year so you can finally have a successful social media marketing plan.
1. Put your money wisely
No matter how great your content is, if it won’t reach the right people, it won’t impact them. That said, your brand should commit to investing in producing great content and put that commitment to a higher scale.
Instead of focusing on improving your fans, concentrate on how to reach out to as many potential customers as you can to finally achieve your business goals.
It’s also not a good idea to produce content that your budget can’t support.
2. Show more videos
It would cost a lot to produce more videos to reach large numbers of people a couple of times. But, one of the best things about social media marketing is that you can show the same piece more than once before the video’s value wears out.
You can produce one to two videos a month but show them more. This will take out the need to think about what videos to make. Instead, you will be focusing on resources that would produce a genuine response.
By creating a video, you can tell the rich stories of your company and be able to stand out in the crowd. There’s more time for you to create your video and make more content in 2016.
3. Reach out to real people
Social media channels can provide brands massive broadcast opportunities. However, social media users still want a personal message from the brands that they follow. This means that a generic message you’re giving to them will feel out of place.
That said, you should think about the real people who want to know more about your brand. Don’t just show them pixels or numbers. Instead, explore the many ways to provide them a personal message based on their interests, sentiments and posts.
By learning how to manage the type of content that people want to see on a certain platform, you can start having real control of your social media marketing. In this way, you can stop wasting money by spreading your news in too many places without actual reach.
4. Use a social messaging app
Last year, four of the six most popular social media platforms are messaging apps. Although their growth is accelerating, only a few social media marketers are taking advantage of them.
You don’t have to sit back and wait. You should now start experimenting on how to communicate with your customers through social messaging apps, like Facebook Messenger and WhatsApp.
Over to You
What do you think your brand should do differently this 2016 to finally achieve a successful social media marketing campaign? Please share your thoughts with us.