Currently, there are less than a billion websites available on the Internet. If you want to count them all, it would take a total of 95 years for you to finish counting. With that number, competition is getting tighter and tighter. Website owners are all vying for their audience’s attention. So, how do you capture your audience’s attention when you’re marketing your brand on social media?
Here are some ways to revamp your social media marketing to capture audience’s attention.
1. Build a trustworthy reputation
Building a reputation online can be different for different markets. That is if you’re a restaurant owner, you’d want to look good on Yelp reviews. For commerce site owners, they want more positive reviews on their site. A service-based organization would want to highlight their reviews from actual customers on their social media sites.
Regardless of where you want to highlight or obtain reviews, having a good online reputation is a must to make your audience feel comfortable about your company. To persuade customers to leave you a positive review, encourage them on your social media accounts how much review would mean to you and your company.
Or you can send out reminder emails and thank them on social media for leaving you positive feedback.
2. Be human
Showing your human side is necessary. But it doesn’t mean that you need to be tongue-in-cheek. It only means that you respond to post or send a “thank you” message to your customers. When you humanise your brand, you’re helping your customers to form a bond with your company. This will make them your lifelong advocates.
It’s important that your social media team could show off what your brand’s value truly is. Humanising your social media posts will also let your audience know that they’re talking to real people and not just a faceless company.
3. Speak to your audience
You can do so by getting personal. Bear in mind that there are so many brands vying for your audiences’ attention. To keep their attention, you should get a person by speaking directly to them, instead of just shouting your post or message at everyone.
Business owners, these days, are going for a “hit everything” strategy. Although you’re not doing damage to your brand, the use of targeted approach when it comes to your social media marketing is more effective and more powerful.
4. Be awesome
Simple little things can make your brand awesome. It’s true. For example, if someone called your office and no one was available to answer it at that time, then you should make sure that you call that person back to know what he/she needs. It’s a small gesture but it would mean a lot to your customers.
On your social media sites, if you couldn’t provide better answers to your followers or commenters, you could give them external resources to help them solve their problems. And if you have an commerce site, you should make a follow-up for every abandoned shopping cart. Or you can provide them with well-targeted recommendations.
When you want to be awesome, you shouldn’t be salesy. Instead, be helpful in every way possible.