4 Ways to Build Your Following as a Social Media Influencer
So, you want to become a social media influencer? If you have the right sets of skills, passion and charisma, you might just have what it takes. But this is just the tip of the iceberg.
If you want to become a successful social media influencer, you need to build a loyal following. Aside from a few basic techniques, many social media users don’t know how to create (or maintain) a large following on their favorite platforms.
Although you can’t expect to see instant results, these tried-and-true tricks will help you increase your following on social media.
1) Post Regularly
Social media users don’t want to follow accounts that don’t post content consistently. This means that if you want to develop your following on social media, you need to start posting more often.
If you want to get noticed by new social media users, you should be posting multiple pieces of content every day. Whether it’s a simple status update on Facebook or a fun Instagram story, you should always post fresh content for users to enjoy.
2) Wear and Sell Your Own Customized Products
If you’ve spent any time on social media over the past few years, you’ve most likely seen social media influencers wearing their own custom t shirts, sweaters and accessories in their videos or photos.
There are several reasons why influencers will do this. One of the most obvious reasons is that it helps improve brand recognition. Having strong brand recognition can lead to more followers and more opportunities.
Additionally, these custom garments can be used as a source of additional income. If you set up an online store, you can sell your garments for a profit.
Before doing this, you should find a reliable screen printing company with in-house designers that can help you design your own clothes. This way, you can feel confident about the quality of your products. When ordering customized garments, you should order at least 100 pieces – this way you won’t run out of stock too quickly.
3) Cater to Your Unique Audience
To be successful as a social media influencer, you need to consider your audience at all times. If you’re able to cater to your audience on multiple platforms you’ll improve your chances of maintaining your following.
As an example, if your personal brand focuses on exercising and being fit, you wouldn’t want to post content about candy or unhealthy foods. Instead, you should be posting about exercise equipment or supplements. Staying on-brand will keep your followers interested and engaged.
4) Collaborate with Other Social Media Influencers
Social media is all about meeting and collaborating with other users. Naturally, you should be looking for opportunities to collaborate with influencers in your niche area.
By collaborating with other influencers, you can:
- Use each other as a source of inspiration
- Ask for each other’s opinions on content
- “Advertise” each other – this will help everyone increase their following
- Order your bulk clothing orders together, allowing you to save more on your products