Pinterest has quickly become the third most-visited social site on the web, and its growth shows no sign of slowing. Unlike Facebook, which has implemented business pages specifically for professionals, Pinterest is still a relative question mark in the minds of businesspersons everywhere.
So, how do you know if your business is a great fit for Pinterest or if the photo-sharing site is just a waste of time? Here are four ways to tell:
4. Does your business have products, services, or events that make for good photographs?
Pinterest is, at its core, a photo-sharing website. The only way you’ll ever catch any traction on Pinterest as a business is if you have drool-worthy photos to promote. Not only does your business have to work with aesthetically pleasing scenes or products, you have to have someone on staff who can take photos, as well as a good camera and staging spot if necessary.
3. Can someone commit to updating your Pinterest page?