Congratulations on setting up your online store. We see that you’ve started getting the traffic you need on your site. But wait! This traffic isn’t converting the way you’d have liked. What is the use of traffic on the e-store when it isn’t converting into paying customers?
It’s funny how more than half of the businesses spend less than 5% of their total marketing budget on conversion optimization. Just over a third of the businesses report a conversion rate of less than 1%. The average conversion rate for global e-stores has been around 1.5%. With all the advancement in technology and a massive opportunity in the e-commerce sector, it is shameful that online store owners aren’t doing enough to convert more visitors into paying customers.
Let’s take a look at 4 tools that will help you increase your conversions.
ShopIntegrator is an e-commerce platform that gets you a clean, beautiful and feature-loaded e-store within no time. Customers always prefer an aesthetically pleasing and transform your existing site, blog or social media account into an online store.
ShopIntegrator is a highly customizable, multi-channel e-commerce sales platform that is easy to use. You can integrate this flexible and powerful platform into your existing website or social media accounts or even sell products through “Buy Now” buttons embedded in your emails or on Twitter.
Your online store will easily load on all devices and customers will get an excellent shopping experience. With its multi-currency pricing, a choice of 12 third-party payment gateways and 7 storefront languages, ShopIntegrator is complete value for money.
ShopIntegrator offers a host of design features and its drag-and-drop functionality makes it easy to create a beautiful and robust online store within minutes. It also offers the latest security features to keep your site safe and the customer’s personal data secure.
As an online store owner you have always been concerned about abandoned shopping carts. Visitors choose products and add them to their carts and at the very last moment, due to one or the other reason, abandon their carts and log out. These are highly motivated buyers and have a high potential to be converted to paying customers if only you could somehow get them to complete the checkout process.
Rejoiner is a Shopping Cart Recovery solutions provider. It is easier to set up, as compared to its competitors, and offers a 14-day free trial which begins after you have converted the first customer.
Rejoiner captures the email ids of customers who have left their carts and then send them emails reminding them of their abandoned carts. With Rejoiner, you can set up a series of emails and can also configure the number of days after the date of cart abandonment. You also get a comprehensive dashboard that displays stats like abandon rate, cart details, email open rate etc.
Rejoiner is backed by a team of E-commerce veterans and guarantees 4x ROI every month. The team at Rejoiner integrates the software into your e-commerce platform; they analyze customer purchase behavior to determine when to send the emails; each email will have a personalized copy written specifically for you and each email will be beautiful and responsive.
Conversions on Demand is also a cart recovery software, but apart from the traditional email cart recovery solution, it can offer a variety of non-conventional methods to prevent cart abandonment and to get back those customers who have abandoned their shopping carts.
The various products that Conversions on Demand offers are –
- The Cart Closer – This helps in preventing cart abandonment by displaying offers if it senses that the shoppers might leave.
- Time2Buy – It helps turn reluctant shoppers into paying customers using a configurable countdown timer.
- Cart Reminder – It helps convert returning shoppers who have left items in carts by displaying targeted reminders.
- Email Booster – This helps in increasing your email marketing list using a non-intrusive widget.
- Daily Deal Bar – It keeps shoppers returning to your store with special deals that are displayed above the site.
There are a host of built-in tools and features that help you monitor customer behavior. The stand-out feature of this platform is CrowdWisdom, that allows you to compare with other users of this platform to know how well you have performed and how you can adjust to do better.
The platform integrates well with all e-commerce platforms and is created by Exclusive Concepts, a company that pioneered e-commerce marketing in the 1990s.
More than 88% of the customers trust online reviews while buying and close to 40% customers read reviews regularly that eventually influence their buying decisions. This clearly indicates that your online store can benefit tremendously if your customers write reviews of the products they buy.
Yotpo is a great tool to help businesses to generate lot of reviews and eventually drive sales. Yotpo sends emails to customers after a predefined number of days after their purchase asking them to review the product. It also sends reminder emails as well as discounts for their honest opinions.
On your website, Yotpo integrates a number of widgets that display the reviews on your e-store as well as integrates with Twitter and Facebook. This allows you to post reviews on your social media accounts as well. Yotpo integrates seamlessly with Zendesk, which is an excellent customer service tool that online store owners must have. Yotpo provides you with a comprehensive dashboard that displays metrics that show the effectiveness of your campaigns.
Conversion Rate Optimization (CRO) is important if you wish to generate meaningful revenue from your e-commerce store. It is as important as building traffic for your site. Testing is the key to CRO. Every campaign needs to be tested thoroughly to see its effectiveness in converting visitors into paying customers. Use of tools and methods to increase conversions is vital for the sustainability of your online business.