Since its introduction, Facebook groups have long provided an online rendezvous for family, friends and acquaintances. It also means good business for brand owners, as it allows them to tap into its networking features.
While Facebook Pages have declined its reach since the social network changed its algorithm, it continues to highlight brands thru advertising. You can still build a good following and create more brand visibility by joining and engaging in niche groups.
Yes, you can still have organic reach on Facebook nowadays. And groups’ influence from your personal brand adds more benefits to your overall social media strategy.
The more you engage with activities in Facebook groups, the more you build long-lasting business relationships. But you need a good grasp on how to do it successfully for your business, without crossing the boundary of direct selling.
The Influence of Groups on Facebook
Here are four tips you can add to your Facebook strategy and build a successful network that drives more potential customers to your Page:
- Determine topics that click for your target audience. Answer questions from your customers and engage with each member thru topics they can relate to. You can use this info to improve your product or services. Better yet, you can use it to come up with new engaging content that have your audience in mind.
- Talk to groups with their community as your priority. Avoid using sales pitches when you approach groups. Think about what you can offer to them, helping beyond what your product or service can provide. Save your sales messages for your Pages and email marketing campaigns. Engaging with each group member attracts a loyal fan base, as these members will use word of mouth to bring good news about your brand. It also promotes good interaction by sharing valuable info with each other. In the end, you will pique their curiosity. And they will want to know more about your company and visit your Facebook Pages.
- Share your blogposts. Content about the main issues lingering in your community should not be put aside. Discuss it with your group. The best way to solve problems is thru brainstorming and offering free advice. And do not blame the members involved. Always blame it on the process or circumstance that led to the issue. This genuine concern will show. Members will appreciate the help, and your site will gain more subscribers.
- Cross promote events. Announce your next events on your Facebook Page and to your fellow group members. But it must have value for them. At least, you must ensure that they can connect to the theme of the upcoming event. It may be a free online seminar on a topic they can connect with or an offline event where you can meet and greet with local group members.
Facebook Pages are all about written content, videos, images, and promos for brands. Facebook groups focus on building meaty relationships and building a robust community. Eventually, your brand’s Facebook Page will pull in members of your group. And it can also spill over to your other social networks channels.
Image courtesy of Rich Bamford