When you own or operate a business, your ability to effectively engage with your customer base can have a huge impact on your bottom line. That’s what makes social media so great. You literally have access to millions of people that you wouldn’t necessarily be able to reach via other marketing options.
However, because so many other companies are also on social media, you really have to do something that helps your business stand out. With that thought in mind, here are four social media tactics that you have to try now, ultimately helping you create a stronger company later.
1) Create Facebook Ads that Actually Work
Many business owners are already familiar with the fact that you can use Facebook ads to grow your number of followers, get more likes, and increase your potential reach. However, what a number of them fail to realize is that there are things they can do to optimize those ads so they provide the best results possible.
For instance, you can tailor your ads to a particular age group, gender, or geographical location, giving you greater visibility within your target market. Another way to optimize your Facebook ads is, after running an ad for a few days, analyze which placements have provided the best response. Did you get more follows when it was placed in your target market’s news feed or on the right side of their feeds? Knowing this information helps you pick the type of placement that works best for your business when creating future ads.
2) Jump On the Instagram Carousel
If you’re on Instagram, there are going to be times when you want to post several images at once. For instance, if you’re running a sale and want to post the details along with pictures of the sale items, the last thing you want to do is have to upload each one individually. Not only would that take extra time for you, but it may also keep your customer base from seeing everything at once.
One way to resolve this type of issue, offering benefits to both your business and your customers, is to add the use of carousels to your Instagram marketing plan. With carousels, you can upload as many as 10 images at one time, add a caption, and share them instantly with all of your followers. Talk about easy.
3) Use #thebesthashtags
The great thing about hashtags is that you can use them across all of your business’s social media platforms. Plus, your customers can also use them to find you much easier than doing a search for your services, especially if they don’t even know that you exist. The key is to use them to your advantage by using ones that gets the most hits.
Some of the social media sites will do this for you. For instance, if you use Twitter, go to your home page and there will be a column marked “Trends for you.” (If you’re on your mobile device, it’s under the search icon.) This will tell you the hashtags currently trending in your field or topic area. Use these and you’ll have a greater likelihood of reaching your target audience.
4) Create Posts People are Excited to Share
Let’s face it. One of the best ways to get your business noticed on social media is to come up with a post that goes viral. If you can create something that millions of people want to share, whether they’ve ever heard of you or not, then get ready to reap the rewards! But how do you do this?
One of the best ways is to look at other posts that have spread like wildfire and try to figure out what they do that makes them so share-worthy. A few of the most common characteristics of viral posts are that they 1) tell a story, 2) create an emotional response, 3) are relevant to what is going on in the world today, and 4) ask specifically for the share. Posts that make people literally laugh work great too.
Social media can help you get ahead, as long as you know how to use it in a way that helps your business stand out. These four tactics can help with that, putting you one step in front of your competitors, which is a good place to be.