Social media marketing can help your business grow. In 2014, the majority of marketers said that marketing on social media offers them a higher value. So, it’s not really surprising if 8 out of 10 businesses use SMM in their growth strategy.
According to a report by Social Media Examiner, most marketers report that Facebook, Instagram and other social networking platforms have helped them increase traffic for their business and develop loyal fan.
However, if you don’t use it efficiently, social media can be a waste of time as it will only give you minimal results. To be successful in your social media marketing plan, make sure that you have a constant sharing technique. With the help of these tools, you can share your content more efficiently to your audience.
It’s a fantastic tool that you can use for free. Unfortunately, it has a bit of a learning curve. Nonetheless, it’s a wonderful tool as you can use it to post, read and do almost all sorts of things with major social networks, like Twitter, Pinterest, Facebook, YouTube and several others.
2. Kingsumo Headlines
This one is a WordPress plugin that allows you to split test your headlines. What’s great about it is that you can add several variations of your titles and each one will be served randomly to your visitors whenever possible.
As those titles are shown, you will get more impressions. Beside each title is a percentage that tells you which headline is the most effective allowing you to choose a winner. Now that you know which headline is the best for your post, you may use the title to your social media post. Bear in mind that having an effective heading can give you more than 1,000 readers. So, use the headline that will surely capture your reader’s attention.
When it comes to searching for the most popular content, this tool is the best in the industry. Although it’s regularly used by a content marketer, it can also be useful for social media marketers.
One of the many ways that this tool can help in your social media marketing campaign is to spy on your competitors and find out what content has worked for them. By looking at your competitors data, you can get a good idea of which post will resonate best with your target market.
Reusing old content can be quite difficult when it comes to scheduling social sharing. To remedy this problem, you may use Edgar.
One of the biggest issues with social media marketing is that your followers are overwhelmed with new content. No matter how good your content is, only a small percentage of your followers will get to see it.
That said, reusing your old content on social media is an ideal thing. In this way, your fans who missed it the first time you post it will get to see it the second or third time you share it.
Unfortunately, it only works with Twitter, LinkedIn and Facebook. Still, it can save you time from manually re-sharing your old posts to your followers.
These social media marketing tools are great if you wish to gain more fans or followers while you engage with social media users. They can also drive more traffic to your website allowing you to have better chances of getting higher converts.