4 social media automation tools to make your work easier
Should you automate your social media? Or is it better to rely on manual activities to manage your marketing strategy? There is no golden rule here, but social media automation software can likely help you overcome your everyday challenges as a social media manager or a marketing director.
There is a lot of social media automation tools out there, so which one should you try? It will make sense in carefully evaluating the top notch social media automation tools in the market and select the one which meets your needs. To help you out, below are 4 tools handpicked for your review.
Preparing a social media schedule is not the easiest nut to crack, and it involves more activities than simply putting some posts down on the calendar. You need to take care of content creation, choose the right copy, creative and picture, then publish it according to statistics when your audience is active… and that is not the end of the tasks. They are not finished when you press “publish”, since later you need to analyze your statistics No wonder that you need a good post scheduler, and NapoleonCat is one of the best social media automation tools that enable you to schedule your posts across platforms and evaluate your social media performance. Furthermore, it helps with community management. If you need a reliable post scheduler, you don’t need to look any further.
Chatbotize is not a standard social media automation tool but it can help you automate customer service on social media with impressive and very easy-to-build chatbots. You can choose one of the various templates and build your own conversational marketing platform, not only in Messenger, but also on your website. If you were always amazed by chatbots but were afraid of building one yourself, Chatbotize can be one of those social media automation tools that you’ll get addicted to. You will find it extremely helpful if you want to work on customer experience and satisfaction of your potential leads – with an intuitive chatbot it can be easier than ever before. Building a chatbot from scratch may be scary, but not in this case.
How can RocketLink help you automate your social media? While it is also not standard social media automation software, it can help you automate creating customer audiences you can use for retargeting afterwards – thanks to retargeting pixels. Creating this kind of audience yourself would be very difficult or almost impossible, but with this simple tool, you can create audiences and communicate with them in a heartbeat.
Do you want to automate even more, and integrate some apps or activities with each other? We promise you that IFTTT will become one of your favorite social media automation tools. With IFTTT, you can basically set up some tasks and force others, using a logical order. The level of customization is really impressive, so you can integrate not only your marketing activities in the area of social media but also out of it. Your social media footprints can have some impact on marketing and business processes that may not even be directly related to social media.
Marketers should not be scared of automation! There are many amazing tools on the market that are just waiting to reveal their full potential in your campaigns. Remember, however, that social media automation tools can help you, but they won’t do all of the work for you. They can support your everyday challenges and tasks, and help you accomplish them quicker and in the most effective way, but they won’t build your USP or audience for you. It is your task to build a community and interact with them; while some of the best social media automation tools help you manage more tedious and time-consuming tasks. If you combine reasonable automation with thoughtful personalization, you are on a straight road to success.