Social media marketing opens doors to start a full-time career in content creation.
A full-blown following of loyal, highly-engaged followers offers two avenues to earn revenue. First, you can create mutual partnerships with companies to improve online presence and brand awareness. Second, you can promote your product or service in your social media channel.
Interacting with real people while earning big sounds fun and productive, right? Yes, if you are passionate about your work.
A career in content creation is hard. Viral social media posts have to be unique, high-quality content. These deliberate messages have a better chance at monetization than those create on a whim.
You have to stand out. Social networks like Facebook now have billions of users, and millions of these are profiles or Pages that compete for attention.
Most social media users have no experience or professional background when they built up their profiles. And some have made it to the top globally, with more than millions of followers.
If you want to duplicate their success, here are four golden rules to live by when creating content for social media.
1. Pick a niche you’re passionate about
An effective, successful content creator is someone who actively involves and engages in the niche regularly, if not 24/7. Research will reveal what posts fare well and are relevant for your target audience.
Given you are still inexperienced in your niche, take time to network with influencers and other content creators, and also focus on self-education.
2. Focus on content with the highest engagement rates
As your account grows, offer several types of unique content, keeping an eye on posts with the highest engagement. And you can adjust your strategy accordingly, featuring similar types of engaging content.
A good example is creating content for a food business. Social media pages that show enticing photos will definitely have higher engagement rates than mere recipe posts. If you are in a niche that is highly visual, focus on creating content for your Instagram account.
High-quality content is subjective though. Your target audience may have different criteria to determine dull content from high-quality posts. But never let an individual’s opinion dictate your creativity and the message of your content. Focus on the engagement rate and build up on it.
Do not be repetitive. You have to experiment and add new creatives with different types of posts. Subtle changes like uploading videos once in a while may lead to high engagement spikes.
3. Think of content creation as full-time work right from the start
To create high quality content on social media, consistently think of it as full-time work, regardless of niche.
When you have the time and resources, hit the books or enroll in classes that will enhance your skills. Careers have different skill sets that you have to develop.
4. Focus on valuable content first
Focus on providing value and the money will follow. If you only set your eyes on adding revenue, you will not be as successful. It will also ruin your relationship with your target audience.
After you establish a good following, do not let sponsored posts or collaborations interfere with your main content. When you have highly-engaged followers, you can start working with larger brands.