Ask anyone around you what’s the hottest space in technology today and assuredly, the answer you’ll receive is smartphones. Indeed, the number of people with smartphones is growing every day and so are the number of apps.
Currently, there are approximately more than 1 million apps available in the app store and about 20,000 apps are added every month. Therefore, you need to understand that if you want to make your company’s app stand out from its peers, the bar has been set exceptionally high to achieve the goal.
Secondly, apps can only be as effective as their reach to their target users.
Marketing has its own set of rules and one of them clearly states that no matter the quality of your app, you need to ensure that it is being delivered to as many users as possible.
To make your app stand out, it has become fundamental for business owners to have an effective, dedicated strategy just for app marketing. The app market is constantly changing and to balance this, your app marketing tactics need to keep changing too.
You need to adapt to the market and the changing times. The following tips will help you achieve your goal to establish a strong presence in the ever-changing market:
Create an Online Presence Through Social Media
Undoubtedly, social media is one of the most powerful communication channels to inform users about your app. Regardless of the size of your business, you must be ready with a social media strategy before you launch your app. Start with showcasing your app on your website as well as on different social media channels such as Facebook, Twitter, etc.
Service based companies have the advantage here, as generally their social media presence is very strong. Thus, when they begin promoting their app it reaches a wider audience and gains more visibility. For instance, due to its strong social media presence, the PolicyBazaar Play Store App reached 1 million followers in no time.
In case you want to choose a subtler approach, you can just display a message on your website, informing the users about the option to download your app.
Promote Your App Through Ad Networks
You must have considered hiring an ad company to help you raise revenue for your app. Well, you would be surprised to know that you can also use the service of the same companies to get your app promoted with the help of banners or other apps.
Although, the click-through rate of these advertising networks is just 1% which doesn’t sound high, it is still a good boost to the ranking of your app in Apple Store/Play Store. However, it might take some time to do your research and find the right ad company for the job who can advertise your app to your target customers.
Start with Focussing on Your Loyal Customers
Everyone likes to feel special and your existing customers are no exceptions. You can reward your existing customers with various benefits depending upon the size of your business and your budget. Simply, offering a 5% discount to the customers or even giving them access to bonus lives in a game app would do the job.
The options are endless and some of them even won’t cost you a single dime. In this over-competitive world, you need to make sure that your customers don’t feel left out and they actually recognize your efforts to make them feel special.
Before going ahead on this topic, you need to understand that the mechanism of organic ranking is entirely different for both the platforms, viz. Apple Store and Google Play (as this will prove to be helpful in getting you maximum exposure within both the app stores).
As discussed above, the ranking of your app can be easily improved by ad-driven links in Apple Store; whereas, ranking of your app in Google’s Play Store is measured by app usage. The more your app is used after the downloading, the higher your app will rank in the Google Play Store. You can always strategize your marketing in Google Play Store through push notifications, as discussed in the previous point.
Wrapping It Up
Hopefully, following these steps will help you build the perfect marketing strategy for your app, where you will not only be able to meet the requirements of your users, but will also be able to successfully advertise your app. However, do understand that like every other marketing tactic, these tactics too will need time and patience to deliver maximum benefits.