Facebook King Forever?
It seems that just about any social media article that you read these days talks about the numerous benefits of Facebook as a vehicle for business growth. While Facebook has been able to dominate the social media field for some time, there is reason to believe that the company may be losing its edge. The company has moved from a spunky start up that no one believed in to the giant that it is today. Many believe that this change will harbor slower decisions from management and thus a worse overall experience for Facebook users in general. This is not to mention the fact that the social network is now a publicly traded stock and will thus have to put the interests of shareholders above their customers in some situations.
Many believe that the next big player to move into the throne that Facebook has occupied for such a long time will be Google+. The most used search engine in the world by far, Google already has plenty of respect and brand recognition. The fact that the site now also offers social networking features is just another sign that it is in the fight for customers. Since the company is so large and does rely on social networking alone for its revenues, some feel that it might have an advantage over the younger and less experienced Facebook.
How To Make Google+ Work For You
Once you have decided that in fact Google+ is the right way to go, you will need to know how to make the site work for you. This means that you will need to know how to get the most views on the site. This can be broken down into three steps.
- Google+ Links
Putting links into your Google+ account is an excellent step in the right direction. You want to do this because you want to make sure that your viewers are able to see more information on what you are writing about. Google+ generates great links that are faster and easier to use than when they are on Facebook. You are far more likely to get more +1 hits on Google+ (their version of a “like”) if you have embedded links.
- Title Tags
Anytime you post a status on Google+, it is given a title tag. These title tags are very important. These are keywords that others will search for when looking through the social network. It is important to think of the first part of your status as a title tag or a tweet. If you can think of it this way, you can alter it to make it more likely to be searched for. This directly affects your rankings and rates.
- How Much Can I Customize My Google+?
Perhaps one of the best parts about Google+ is that it is far easier to customize than Facebook. There are also many more options available, particularly in the realm of privacy settings. These types of things are important, as everyone deserves the right to their privacy. It is easy to edit posts, delete posts, or anything you need to do on Google+.
This post has been written by Susain Alberta. She loves to write tips for Search Engine Optimization.