Instagram was best known to have popularized photo filters and “foodporn” pictures using mobile devices. Today, it sits atop most social networks with more than 700 million members and rising.
Truly, it has grown into a multipurpose platform not only for regular users, but also for companies. Far from the simple photo app we once knew.
Facebook saw its potential and decided to purchase the company. The move validated Instagram as a rapidly rising social network bound for greater things.
As a business owner, your goal is to generate leads on Instagram, riding on its surging popularity among your potential customers.
Here are three easy ways to do that.
Generate Leads with Instagram Ads
The social network has made it easier for you to drive their campaigns using its own Instagram Advertising tool.
The premium feature gives you an early boost, especially if you are still starting out and have a handful of followers only. If you already have a horde of brand advocates, each clickable ad makes it easier for them to redirect to your website.
Instagram Advertising targets your ideal leads thru their job title, industry, location and interests. It also shares the same ads dashboard with Facebook, making it easier to run your Instagram ad campaigns, if you are familiar with the interface.
Despite the premium service, Instagram does not require a minimum budget. Your $10 will go a long way.
Tag Friends in Comments
Your followers are your best marketing tool to generate leads on Instagram. By posting compelling content, you can push them to tag their friends in their comments. Instagram notifies your friend, who eventually learns about your company and its advocacies.
If you added a link to your website in your Instagram profile, the tagged friend is on his or her way to your site and turns into a lead. If not, that friend will follow your account, still giving you an opportunity to turn them into your brand’s marketer.
Learn How to Gamify on Instagram
Gamification integrates game mechanics into Instagram to motivate your followers to participate, engage and earn cool prizes.
You can run a contest wherein the winner, the one collecting the most points, will receive a roundtrip ticket to Disneyland. The prize may be something valuable and still associated with your brand.
Since you cannot add links to your posts, use your profile or bio to link to the contest’s official page. This way you are free from the restrictions imposed on Instagram, giving your customers freedom to register to the contest. It also paves the way for them to purchase your products or services, and even subscribe to your newsletters.
The point is to offer something compelling to your followers and potential customers. It must drive them to click your link so you can generate leads on Instagram.
It takes time to devise a creative plan for your Instagram ad campaign. But it should not be difficult if you know the available resources to leverage.
Once you get around using the Instagram Advertising tool, tagging your friends in comments, and learning to gamify Instagram, you have a surefire way to success.