With 330 million users worldwide, Twitter is a social media platform worth spending some time regularly, especially if your goal is to grow your audience and expand your reach. Additionally, with no geographical boundaries, you can easily share your products, services, and ideas with people across town or across the globe. Location is irrelevant.
That being said, if you want your 2018 Twitter campaign to be as effective as it can be, this requires that you do certain things. Here are three best practices, three actions to consider implementing beginning today that can help you achieve that goal.
1) Post Retweetable Content
Have you ever skimmed through your Twitter feed only to see posts that request that you retweet them? While it’s understandable that some users would try to grow their audience by encouraging that their posts be shared, this request is made so often that our eyes actually begin to subconsciously scroll past these types of posts completely, creating the opposite effect.
In a blog post about Twitter growth, Michael Hyatt, social media expert and author of Platform: Get Noticed in a Noisy World, suggests that, instead of asking for a retweet, “simply post content worth retweeting.” What type of content is this? Anything that matters to your target audience.
For instance, if your business sells snowboards, you might post a video showing a snowboarder cascading down a mountain, expertly navigating its twists and turns.
Or, if you are a life coach, you may find that your retweets increase when you post inspirational quotes or fun exercises designed to help people reach higher levels. Play around with it and see which types of posts are retweeted most often and create more posts like that.
2) Take Time to Link and Retweet
Twitter is a social network. Thus, in order to grow your following on this type of platform, you’re going to have to be social. This involves linking to others and retweeting the posts that you find most informative or entertaining.
When you do this an amazing thing happens. The owner of the post you shared or retweeted starts to link to you and repeat your posts, exposing you to a whole new audience who, if they appreciate your posts, will begin to follow you too. It’s called reciprocity and basically means that if you do something for others, they’ll likely do the same for you.
It’s similar to when your neighbor takes your trash bins to the curb if you’re gone on garbage day. You’re likely to do the same for them when they’re not home, reciprocating their kind gesture.
3) Automate the Growth Process
The great thing about automation is that once you get it set up, it takes relatively little effort. The program does the work for you, so all you have to do is monitor its results and make changes if necessary.
One company that offers this type of service for Twitter is Narrow. The way Narrow works is by attracting Twitter users from your target market via the use of specific keywords, hashtags, and locations.
Narrow also researches your followers so you know more about your target audience, which is important when it comes to creating posts that matter to them. They also analyze your results so you can easily see what is working with your Twitter campaign and what isn’t.
Twitter can be an effective part of your social media campaign. By posting retweetable content, taking the time to link to and retweet other’s posts, and automating the growth process, you can potentially grow your following by leaps and bounds over the months ahead which could very well makes 2018 your year to shine!!