Social media started as a private space to build personal connections. Now it has evolved into a lively, robust marketing channel for brands. And the demand will increase, as online marketers mull the need to jump on the bandwagon.
While social media has grown exponentially, you may wonder how its accompanying services can work for your overall business strategy.
Accordingly, we present you three key benefits of social media for business.
Well-improved Organic Brand Awareness
A better brand identity builds credibility.
Previously, online marketing leaned on electronic business cards and official sites as the main channels for brand awareness. Then social media came and took the spotlight away.
Social media allows you to send your message across multiple platforms with a few clicks of a button. It also offers a more audience-centered approach to online marketing, with its unified look, ease of access and friendly voice.
Consistency is also part of building a reputable brand on social media. By tailoring your brand’s social media pages to your official site’s aesthetics, you are creating a genuine online presence.
Remember: The hardest part is the outset. But it will pay off eventually. And you will realize that social media is free and almost effortless marketing.
Budget-friendly Lead Generation
Startups and SMBs always look for marketing strategies that will not break the bank. And social media for business is the right fit.
Social platforms have grown rapidly over the past decade. Brands who started early have grown exponentially also. But, despite the seemingly cutthroat competition today, this economical channel can still generate more leads than other media. Best of all, it’s free and premium ads are low-cost.
While financially dwarfed, your business has more potential to grow than large enterprises because you’re starting from the bottom. Let them feel your presence through social media. Better yet, check their social media pages, learn how they thrive, and then distinguish your brand from them.
By tailoring your content and pages to your target audience, your business is a few steps away from reaching your goals and ROI.
After honing your brand on social media, your followers will increase, generating more leads.
Surefire Growth in Traffic and Ranking
Social media for business directly affects your traffic and search ranking. A visitor only has to click your About or Info page and find a list of your website links.
For example, the most effective posts include a URL, image and caption. Each of these items may pique the interest of your visitors, leading to prospective customers. The more URLs to click, the more visits to your website.
Social media has the same effect on search ranking. The increase in traffic from social channels helps online search engines recognize your website as a reputable source of information. Thus, your site will rank higher for some keywords.
Online search leader Google continually changes its algorithm to filter websites. Thus, you must take caution and only use legitimate techniques for search engine optimization.
By integrating social media to your business, you increase search ranking with less effort and without a so-called SEO expert’s paid services.
SMBs must harness the power of social media. All directions point to growth and increase in brand awareness, lead generation, website traffic and search ranking. Again, it’s free.
Image courtesy of Robert Björkén