Social Media is all about sharing of useful ‘information’ amongst its users. As the right information is believed to make social media users better informed, it is imperative that the communication between various social media channels and its users is transparent and user-centered at the same time. Owing to the intense competition amongst different social media channels to woo a users to their respective channels, it is not an easy task to creatively drive engagement especially if you have a limited marketing budget. So, what could be some cost effective marketing techniques to attract traffic to your channel(s) and create a strong sense of loyalty?
Facebook still is the King
Facebook is no more just a fun online sharing platform, it is a powerful social media marketing tool used by many marketers and promoters. When over 1.4 billion people use Facebook and over 900 million of those users visit it on a daily basis, Facebook’s social media marketing prowess is undeniable. And using paid Facebook advertising is just one of the ways to leverage Facebook! You can be creative and design your marketing campaign in a way that does not cost you much (or anything at all) and harness the social marketing strength of Facebook.
To quote a real life example, Lottoland Ireland uses Facebook (as well as Twitter) to offer free gaming options. Via Facebook, users get a chance to join a free weekly syndicate and become eligible to share in a cash prize without having to invest a cent! Via its TGIF Syndicate post, which is generally published on Friday mornings, all users need is to do is to comment on the post before the deadline. Six lines for the lottery draw in question are randomly chosen, and if any one of these wins a prize of €10,000 or more, everybody who commented on the post gets a share of the winnings.
Twitter comes handy
Twitter comes second to no other social media channel when it comes to boost user engagement. With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers.
Simple methods such as using the appropriate username, creating a brand-centric profile, and tweeting often and using hashtags go a long way in establishing a powerful yet cost effective Twitter marketing strategy. So if you are new to the world of social media marketing or already in the game and seeking to boost your profile, Twitter can be your ally. And you can always mix and match to get the best out of Twitter such as using a mix of paid advertising and at the same time being creative to harness the free marketing options available via Twitter.
Instagram – The new way to online marketing
With more than 500 million users, Instagram is on its path to become the numero uno social media platform. Being a competitor to Facebook & Twitter, Instagram keeps rolling out free marketing tools and promotions. Business profiles, mirroring Facebook’s business profiles, comes with a huge “contact’ call-to-action, allowing users to email, call or text the business.
In addition to the the free options of contact, Instagram also provides free access to customer analytics. Using analytics, users can measure customer impression and engagement data and hence devise/update their marketing strategies accordingly.
So, in a nutshell, social media marketing is indispensable for today’s marketing world, and what we do with the infinite social media marketing tools, depends entirely on ‘how’ we use them!