Content marketing is here to stay for the indefinite future because of the adage “content is king,” but email marketing does not convey the same level of confidence and prospect.
Nevertheless, email marketing provides a more personal, more targeted level of interaction between the marketer and the audience than social media marketing as of now.
Bloggers may use various email marketing strategies that may or may not be covered in the following list but each of these tips is a good head start.
Email Marketing Strategies for Bloggers
1. Come up with a lead generation offering.
An offer that manages the presentation and generation of products or services helps the blog not only to receive volumes of emails, but it also draws more prospective clients or customers.
You may include “Start Here”or “Free Quote” in the lead generation form to build interest from customers.
Use visual hints or reminders, such as arrows, to give emphasis to the message conveyed by the offering to improve chances of subscription or lead process.
2. Consider user-generated content.
Among the most valuable, popular user-generated contents are contests and giveaways or freebies.
Promotions may help obtain volumes of emails from potential customers, increase brand visibility on targeted social media platforms, and boost social shares as fast as possible.
3. Check the subscribed button by default.
The chance of receiving customer emails is greater if you allow them to sign up automatically to your blog or website.
4. Put a subscribe statement at the end of each blog post.
Even though this tip is clear, bloggers frequently neglect it.
Adding a parting statement with a call to action for readers to subscribe to your blog improves facilitates success in email marketing.
5. Discuss topics related to your industry.
Scour the Internet for industry-related discussions that may later turn into potential sales or contracts.
Web seminars, or “webinars,” prove that not all powerful forms of conversations or discussions are done in writing.
Webinars have the capacity to draw volumes of emails in at least less than one week, and only requires the right promotion before the allotted time.
Webinars are used to share expertise to people who want to know more about your brand, and to generate leads.
6. Collect emails through videos.
Email collection from customers is possible through videos, such as a call to action atop the video or through an opt-in form that pops up after the video plays.
Leadplayer and other similar tools allow users to integrate and schedule the popup time for opt-in forms within video content.
7. Collect email addresses through social networks.
You may publish or post content through social media platforms such as social networks and collect the email addresses of page visitors, and communicate or engage with them if you have a targeted offering.
Social networks are among the most effective ways to tap onto the interest of potential customers or clients and interact with them, especially as people search for freely available content.
8. Ask and take feedbacks from visitors or customers.
Brand development takes place when a concept or idea is created by top management, usually after they gather suggestions or feedbacks from various departments and customers who connect with the brand.
Customer feedback empowers your product or service in a way that it improves the quality provided to the target audience.
9. Take note of email marketing frequency.
Sending emails at the ideal time for audience to read it have an impact on the results of the overall marketing campaign.
The top engagement times for email marketing to increase open rates by up to 6 percent are from 8AM to 10AM and 3PM to 4PM.
Determine differences in time zones to keep tabs on the daily routines of your subscribers and carry out the best practices for effective email marketing.
10. Send customers those information that they have good use of.
A blogger has to think about catering to the needs of customers based on their interests, intentions, or actions.
If a customer paid for a product or service, deliver the item he or she purchased as soon as you confirm the payment.
Test your sales transaction first to check, track, or observe whether or not there is a failure or drawback in the payment system.
11. Take advantage of the subject line.
The subject line is the first textual content readers see in their inbox, so make the most of it as your forefront to boost CTR and response rates of emails.
12. Offer direct links to your online accounts.
Make good use of the email signature option to include links to your social and online accounts in email templates, especially for a more personal outreach, since it enhances credibility to the blog or brand.
13. Schedule your emails using Boomerang.
Schedule emails through Boomerang and other related tools to send the messages at the optimum time and provide better results than previous attempts, and it also increases response rates and CTR.
Still, you have to find out first the time zone differences and the ideal time that target customers will read your email.
14. Avoid excessive use of images in email templates.
The creation of email templates similar to those of print or webpage postal mailers is among the major mistakes in email marketing campaigns.
Visuals convert visitors and readers to customers only when these catching images are properly placed within the email.
Inserting photos, graphics, and images in emails may become your main problem if the end users cannot see it due to presentation and formatting problems.
File format problems often lead to emails landing in spam folders.
15. Give at least one good reason for the target audience to sign up.
When you sell or promote a product or service, remember that the key to successful branding or marketing is for the brand or blog site to address or fix concern or problem of the end users.
If you think you are the best in the industry but you are not providing enough solutions to problems related to your business, competitors will the get the better of you.
16. Provide an easy option for readers to unsubscribe on your blog.
Ask the subscribers whether or not they want to subscribe or continue to subscribe to your blog to check, track, or observe their behavior towards the blog or brand.
17. Reactivate inactive subscribers.
If you have inactive or passive subscribers, you may want to reactivate or reengage the email marketing campaign.
You may provide a good reason to subscribers who have not opened your emails for at least six months to open or share your emails.
18. Add tools for social accounts in email copies.
Add “Share” buttons that lead to your social accounts at the header or footer of the email to urge readers to share or forward the whole message with friends and to connect or engage with you through social media.
For example, you may embed social media content or tools that will allow customers to like or share the content directly from the email.
19. Choose words carefully.
Word choice is vital for a successful email marketing campaign.
Whatever type of message you want to convey or express to readers, take careful consideration with your word choice.
People quickly make initial judgments or conclusions after reading your emails, and then read, share, or delete it.
20. Send emails if you have announcements.
The best strategy arguably is to send emails only when you have to announce a product, service, revision, giveaway, contest, event, and other significant information.
21. Avoid verbose content and spam.
Be concise, clear, and brief in providing information and explanations about your product or service.
In addition, avoid spamming the inbox of your customers, or they will be forced to filter or push your messages to the Spam folder.