Content marketing is here to stay for the indefinite future because of the adage “content is king,” but email marketing does not convey the same level of confidence and prospect.
Nevertheless, email marketing provides a more personal, more targeted level of interaction between the marketer and the audience than social media marketing as of now.
Bloggers may use various email marketing strategies that may or may not be covered in the following list but each of these tips is a good head start.
Email Marketing Strategies for Bloggers
1. Come up with a lead generation offering.
An offer that manages the presentation and generation of products or services helps the blog not only to receive volumes of emails, but it also draws more prospective clients or customers.
You may include “Start Here”or “Free Quote” in the lead generation form to build interest from customers.
Use visual hints or reminders, such as arrows, to give emphasis to the message conveyed by the offering to improve chances of subscription or lead process.
2. Consider user-generated content.
Among the most valuable, popular user-generated contents are contests and giveaways or freebies.