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New Year’s resolutions are part of tradition. It imbues an atmosphere of confidence and a clean slate – a chance to start over without prejudice.
So far, in 2014, you’re convinced that you’ll end the year right, completing all the items in your bucket list. And it’s another year to show your strong aspirations are to change how you behave on social networking sites, especially on Twitter.
Social media gives you the chance to observe and vet findings of aggregate reports. You can watch patterns and trending topics that seem to zero in on your targets before the year-end.
Will you complete your workout program this year? Will you finally quit smoking or drinking? Will 2014 be the year you’ll settle down with the perfect person? This year Mass Relevance dug Twitter data to reveal insights about what’s in store for 2014. It checked tweets from Christmas to New Year over the past three years, and uncovered these trends.
1. A significant rise in social media use.
The number of Twitter users tweeting about resolutions increased this year, greater than the last two years. It shows the rising influence and significance of social media in daily life. We are more disposed to share personal information to the public through social networking sites. Not only do we share some parts of our lives, but we also expose our “true selves” with the online presence.
2. The perennial effort to be healthier.
It’s likely that your New Year’s resolution includes a healthier version of yourself. Don’t fret; most people write it down. And for the past three New Year’s Days, the study found that weight loss topped any other topic in the list. In second place is exercise – well, the best and healthier way to lose weight. Evidently, our propensity for 2014 is to be lighter and healthier.
3. More people want to be happier than to quit smoking.
For the past three years, New Year’s resolutions on being happier and optimistic grew steadily. A positive outlook now ranks higher than smoking cessation. It’s the third largest group among the resolutions.
4. People want to read more.
To keep a balanced, holistic personal development, more people not only want to improve their physical fitness this year, but also their mental fitness. The study found that to “read more” had a 56 percent growth from last year – the largest percentage increase among any other category.
5. Real-time marketing is promising.
The study also unveiled real-time trends in tweets. For the last two years, more people shared their resolutions on New Year’s Eve and New Year’s Day than the whole week before those two days.
In addition, Twitter conversation patterns shifted between New Year’s Eve and New Year’s Day. The study found more tweets about weight loss, more drinking, and more reading on New Year’s Eve than New Year’s Day. On the morning of January 1, people changed their resolutions to exercise, overall fitness, and a positive mindset.
6. Other “notable” trends leading up to the New Year.
a. Marathon-running resolutions dropped over the past two years – 16 percent less from last year. Perhaps people are into a variety of fitness programs, taking advantage of trends such as HIIT, Crossfit, and Soul Cycle.
b. 2014 New Year’s resolutions had 2.5 times more “find a boyfriend” entries than “find a girlfriend” entries. And more people declared their intention to look for a new relationship than to waive fast food or sugar.
c. Gratefully, more people resolved to “drink less” alcohol than to “drink more.” Though the gap was small, perhaps there still is hope for us.
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