NBC did not offer any live streaming during the 2012 London Olympic Games opening ceremony but rather directed the viewers to its tape-recorded primetime broadcast.
The much-awaited Olympics finally started and despite the network boasting the digital selections it is presenting U.S. sports fans, the entertainment network declared a non-live coverage to the games. It defended its choice in an emailed statement to the Los Angeles Times about the density of operating a live stream to its online audience.
NBC explained in the email that the ceremonies, “are complex entertainment spectacles that do not translate well online because they require context, which our award-winning production team will provide for the large prime-time audiences that gather together to watch them.”
Nonetheless, NBC also flaunted in the same statement that it will stream every happening from the total 32 athletic competitions, which actually deals a great extent of coverage and will definitely request further setting than the issue of an on-stage Opening Ceremony entertainment show.
In addition, rendering to another screen, with viewers watching expensive displays on their computers, is not that much of a difficulty for NBC Universal when it comes to supplemental attributes.
Meanwhile, NBC’s strong corporate decision definitely made sense. This year’s Opening Ceremony still gave the network the second-highest night of ratings, next to its 2008 Olympic coverage, and better than the historic night Michael Phelps made a new record for Olympic gold medals.
However, Olympic enthusiasts still wished that NBC could have chosen to pursue it all the way with its online promise to other areas of this year’s Olympic Games.
Image: Marcin Wichary via Flickr (CC)