Twitter has changed how tweets appear to its users. It will revert your timeline to a reverse chronological, non-algorithmic order, the design it used before switching to algorithms in February 2016.
Before the announcement, unticking the box led to “in case you missed it” tweets, recommended tweets, and notifications if a person you follow interacted with another user’s tweet.
Twitter has acknowledged how its users want better control of their timeline. But its past timeline settings did not address this.
“So, we’re working on providing you with an easily accessible way to switch between a timeline of Tweets that are most relevant for you and a timeline of the latest Tweets. You’ll see us test this in the coming weeks,” the company tweeted.
“Meanwhile, today we updated the “Show the best Tweets first” setting. When off, you’ll only see Tweets from people you follow in reverse chronological order. Previously when turned off, you’d also see “In case you missed it” and recommended Tweets from people you don’t follow,” it added.
Twitter says it planned this all along. The company said the suggestion to mute certain words will not work like a charm for all users. So, it is tweaking the timeline settings to be clearer and allow better user control while looking for a more stable solution.
“We’ve learned that when showing the best Tweets first, people find Twitter more relevant and useful. However, we’ve heard feedback from people who at times prefer to see the most recent Tweets,” said the company.
“Our goal with the timeline is to balance showing you the most recent Tweets with the best Tweets you’re likely to care about, but we don’t always get this balance right.”
Twitter will roll out in the coming weeks a more convenient way to switch between a timeline of relevant tweets and of the latest tweets.
Take note that Twitter is valuable as it is due to its current algorithmic timeline. Viral tweets spread like wildfire because the automation helps these tweets broadcast through its extensive network quickly. The algorithmic timeline also keeps old tweets relevant by reposting them under various contexts to different users.
Twitter designed the algorithmic timeline to keep people more engaged and more informed about what happens on the platform.
Apart from the algorithm, Twitter rolled out Moments to replace the search field’s default screen. It appears as a highlights section called “What’s happening.”
The latest additions have successfully kept Twitter relevant and has given its users a better way to read the news or updates, engage in conversations, and come across viral tweets. These also boost the ad revenue of businesses and marketers.
Yet, the changes may be cumbersome for loyalists of the reverse chronological timeline. The toggle for timeline settings also means the algorithmic timeline is still here to stay.
If the change turns out for the better, other platforms may soon follow suit.
Let’s hope the upcoming options will allow Twitter users to create a bespoke timeline that fits their needs.
Twitter also recently announced adding live broadcasts atop the timeline, making it easier to know when a live broadcast is happening.