Social media is influential as a means to reach consumers. Yet, many advertisers are not exhausting efforts to tap on it.
A Pew Research study said that about 70 percent of Americans use social media. Still, marketers remain frugal.
Some marketers invest on TV or YouTube. Some upload billboards, post print ads or publish on Instagram. All of these affect your brand name if half-cooked.
Here are some tips to remember while creating your social media marketing campaign so you are fully ready.
1. Social is not the only answer.
The belief over social is to deliver good, fast and cheap ads. This reasoning leaves social media marketing on a halt. The priority will never actually be worked on.
Our language echoes what we think is vital. When brands talk about social marketing, they mean social as a supplement to their campaign, rather than have the main role that ties things together.
Social is a cheap way to build out a cohesive campaign. You do it because everyone is on-board, and it is winning eyeballs these days.
You can re-purpose your marketing materials for social. You can pretend that your TV spot serves two masters when it only serves one—TV.
2. Be in the consumer’s shoes.
Social is by choice. Consumers block ads, and each post or content competes with the whole internet. YouTube viewers watch more than a billion hours of video daily.
The competition is stiff that you must stand out. Be in the consumer’s shoes. Ask why you should spend your precious time to watch the ad. If you have doubts, the ad is irrelevant or burning cash.
Learn to induce an emotional response from your target audience to be noticeable. Strong emotions—bad or good—are key to how much revenue your content will generate.
If your content evokes a laugh, a tear, a shout or a shiver, it will highly likely be shared many times. The type of emotions evoked can indicate how viral the content will be.
For instance, YouTube stars are more influential and famous among millennials than traditional celebrities.
3. Create custom content.
Always put social in mind when creating content.
The most striking brand messages come from scratch and unique to the brand and platform.
Social comes with its nuances. One ad unit cannot fit all. Each platform has its own specs and scopes.
For instance, you create short videos that work with sound on and off. You also make vertical videos for Instagram Stories, Facebook and Snapchat. And then horizontal content for YouTube. The options are endless for the creative mind.
The gist is that we work in a noisy scene. Brands must create unique content tweaked to succeed on the internet and make an impact.
It means you have to make original, memorable content—enough to harness an online community and modify content for other platforms. This is your path to social media marketing success.