Ads on Instagram are about to get more annoying. The Facebook-owned picture sharing app today announced plans to ad its Carousal Ads format to Stories. It’s good news for all advertizers and brands, but nothing to cheer about if you are a user of the app.
“Today, we’re introducing Carousel Ads for Instagram Stories, allowing advertisers to have up to three pieces of media per Stories ad, before it was just one,” Instagram announced in a blog post on Thursday.
For advertizers, the new format gives them more freedom to use sequential storytelling and mix photo and video content in a single Stories ad slot. Now, that’s huge if you are an advertiser, and companies are already signing on to the new format. Already, Instagram has revealed that companies like Gap, California Pizza Kitchen, Coca- Cola and Paramount are among the pioneers of the new ad format on Stories.
Since those interstitial ads will no longer be limited to just one video or photo like it used to be, users will now have to endure seeing more ads because that’s what the new format is all about. Going forward, you will have to tap though a ‘sea’ of Stories divided into multiple parts from brands. Just so you know—you have an option to swipe sideways if you want to skip the remain parts of the Stories.
Instagram began testing full screen ads in Stories in January, 2017. The test, which was limited to a handful of businesses at the time, became available to brands globally in March of the same year. Businesses all over the world see it as an opportunity to showcase their products and services on one of Instagram’s most popular features—Stories.
With over 300 million people watching and creating Stories every day on Instagram, businesses probably have a huge platform to show the world what they have to offer. As Instagram Stories continues to grow, the possibility of getting good value for your investment expands as well. For businesses, this is a big opportunity to get their products and services in front of more than 300 million people every day.
Business accounts on Instagram are provided with analytics on the reach, impressions, replies and exits of the Stories. If this sounds like good music in your ears because you have a business account; that’s because the idea truly sounds great.
Still on Instagram and business, the ephemeral picture sharing app had during the cause of the week announced that it will enable a new feature that gives businesses the opportunity to schedule their posts.
It’s long overdue, but the arrival of a built-in tool aimed at helping you schedule posts will herald a new dawn. In 2016, Instagram added a “Save Draft” feature to its app for all users. The feature allows you to work on a post and then save a copy (to be completed later) if you are too busy to post immediately or unable to complete it for a reason or another.