Social media is one of the best ways to keep your business in the limelight nowadays. Every different medium on social media offers a new opportunity to interact with audience and sell your product accordingly. However, with the vast number of social media channels come the increased responsibility of managing all accounts in a single day. If you are a social media manager, you are thinking of so many different things to do in a day. There is community management, creating content, follow-up with followers, promoting posts, attracting new visitors, scheduling posts… the list can keep going on and on.
If your business has a Facebook page, you should know how Facebook manages business pages. If you have a Snapchat, you need to devise a strategy to engage with followers and publicize yourself. If your business has a Twitter, you need to tweet well to attract followers. It can become impossible to wear so many hats at once, and technology has solved this issue.
There are some widely-used social media management tools, and any social media manager should use some of them. They offer general features like flexibility, data management and tutorials, but each has a distinguishing feature to add value. Let’s take a look at some of the popular social media tools:
HootSuite is hands down the most popular social media management tool for individuals as well as businesses that want to ace engagement online. Any campaign can be conducted across multiple social media channels via HootSuite. There is one web-based dashboard that provides simplicity and efficiency. It is a favorite tool for managing social media, tracking posts and generating analytics on individual posts. The pricing is free, enterprise or pro, depending on your business needs. It can be integrated with Google Analytics and Facebook Insights.
This neat tool provides a wide range of options for productivity enhancements on social media. The site can help manage Facebook, Twitter, LinkedIn and a vast number of social accounts. Twitter features include scheduling, tracking keywords, mentions and DM cleanup. New followers can be auto-followed as well. It increases social media productivity by posting on accounts that you integrate. It is great to increase your viewership on multiple platforms as a business.
When it comes to managing social media, time is of real importance. Time is what makes trends tick. Minterapp is a great time-tracking tool that will help social media managers stay on top of their game by recording the time spent on tasks. The time spent can help in calculating invoices for clients and Minterapp generates a great report at the end of the month to send out. Manual management of records is eliminated because Minterapp has a great interface that requires input of time and rates only once. Minterapp can be integrated with tools like BaseCamp to increase the management options as well.
IFTTT, short for ‘If This Then That’, is a great platform that is made to automate content on the internet. This tool can save you a lot of time on social media, through ‘recipes’. You can connect on major social networks like LinkedIn, Facebook, Twitter, and more to automate sharing easily. It will send a tweet whenever you publish a blogpost, and get you an email when a friend posts a blogpost. It has multiple integration options on Buffer and Hootsuite, so you can extend it’s efficiency as a social media manager.
Buffer is a smart and very easy way to curate and schedule content all over social media. Think of Buffer like a queue that is virtually formed, lined up with content that can go live at different points in the day. Social media managers can keep a consistent schedule for their posts that can work throughout the week. Micro-managing delivery and post times is eliminated. In the end, Buffer provides you analytics about the way your posts gathered stats after publishing.
Bit.ly is the world’s most popular link shortener and a must-have tool for social media managers. It can turn long and ugly looking links into small, bit.ly type links. It is also a click reporting tool. It is extremely useful for platforms like Twitter, where the word count is limited. You can track a bit.ly to analyze how many people went to the page and analyzing how well the audience converts is easy.
Twitter and Facebook
TweetDeck is a web and desktop tool that manages your Twitter and Facebook feeds very well. It lays powerful focus on what matters, and has multiple options to filter the stuff that is not needed. Social media managers can use the schedule posts option to post when they want, and put notifications for new tweets. TweetDeck was recently bought by Twitter because of its efficiency and is available on Chrome, Mac and Windows desktops.
Social Bro teaches users how to better target and reach out to audiences on Twitter. This tool is very effective, because it makes using Twitter easy for business. It’s tools can help social media managers identify the community and pick out key influencers. Social Bro can also determine the best times to tweet, engage and analyze the competitor’s performance. Social Bro analyzes the timelines of your followers and makes a report on the prime times and best engagement times.
Many social media managers wonder when the right time to post on their accounts is. Social Flow is an answer to that query. With Social Flow, they can watch real-time conversations on social media in order to conclude the best time for publishing posts. National Geographic, Mashable and The Economist are some major names that use Social Flow to publish their posts. By providing proper insights into the performance of posts, Social Flow helps in conducting an analysis of social signs to target where marketers should spend their money and which content they should promote. Sponsored post analysis extends the reach of a business on any social media platform.
Sprout Social is a very powerful social media management platform for individuals and business owners. There is a single stream inbox in SproutSocial that can help keep a track of emails. There are tools to post, collaborate and schedule posts. These posts can be shared on Twitter, Facebook, LinkedIn, etc. There are tools to monitor the performance of each of these tools and the rich analytics interface makes it easy to visualize important metrics.
Dashburst is one of the best social media management tools out there. The inspiration behind the creation of Dashburst was to make a medium where content creators could unite and access all channels in a single place. It provides a multimedia experience, social network, dashboard and blogging platform. The software makes it real easy to explore and share text, photos, videos, articles, infographics, docs, the web or any other form of media in a single ‘burst’. For social media managers, it becomes easier to curate content, view all accounts and showcase the content that a potential customer might like or get attracted to.