Business owners and online marketers alike have tackled with inbound lead generation and search engine optimization, SEO, for a long time. And obsession over keywords, density, titles, headings and internal links in blogposts go along with it.
Yet, only a few consider the image accompanying the post — an attention-drawing factor that sets the tone, generates interests and converts sales.
But how do you create or choose the right image for your blog? Here are a few simple tips to pair images with your blogposts.
1. Choose bright colors
We have a natural attraction to bright colors, abstracts and human faces. Find photos along those lines, and you will most likely stumble upon an image that best represents your blogpost.
2. Imagine visuals
When you hit a roadblock in choosing the right image to pair after completing the blogpost, go back to the top. Go through the title, each headline and bullet point. You will often find inspiration within your write-up.
3. Avoid boring stock imagery
Stock photos are available on the internet. But you will often find the best fit for your blogpost are those images that go past the first few search result pages.
So, pull out that lazy bone and scour for images. Find images that tell a story.
4. Spend a few dollars
Some marketers use images with open or limited license restrictions. It also means many bloggers and marketers will repeatedly add the same photos.
If you have the resources, buy custom-made creatives to distinguish your blogpost from other online content. The few dollars spent will be worth it.
5. Try to be unique
While most marketers fill their blogposts with stock images, you have no obligation to follow this rule. You do not need to dole out some money to get perfect visuals.
The options are endless. You can hire a professional to shoot your products, location, the team and even you. You can also master using your iPhone as a primary camera. Or, you can purchase stock images and develop skills in editing these photos.
6. Avoid inappropriate visuals
Blogposts are meant to be read, not only to be viewed. You want the target audience to engage through comments and share your content with others. And they will stop reading if they see irrelevant or inappropriate photos in the page.
7. Use visual representations
To add more style to your blogposts, you can insert infographics, graphs or charts when applicable. These summarized content types are easier to share with other people and quicker to read.
8. Experiment with visual types
Videos, animations and drawings are great additions to blogposts. Only a few marketers use these visuals, so you can better distinguish your content from them.
9. Take note of image placement
Where you insert your visuals is as critical as when you choose them.
Big images look best atop the page and at the center, or in the middle of the page for readers to take a breather. You may consider small images with right justification because text wrap works better that way.
10. Guide readers with screenshots
Screenshots explain complex processes better, and these also guide your readers to follow instructions easily. It can also show a contrast between two ideas.
The perfect image, photo or video is only complementary. Your written content still matters most for any blogpost. But the right visual will help your post stand out and set the mood for the flow of your ideas. Eventually, it adds up to higher engagement, longer page retention and more clicks.
Images speak louder than words.
Have you tried other techniques with your blogposts? Please don’t hesitate to drop a comment below.