At its inception, many people and businesses dismissed it as a fad, something that would pass in no time. They stuck to their ways of advertising while the businesses that embraced the change as it came that made the most of it. Their popularity spiked and today, it is universally accepted that social media marketing is quickly joining the ranks of the main brand marketing fronts. Consequently, most businesses have adopted it and you probably have too, but are you doing the best you can for your brand with it? Here is a quick list of ten ways that you can use social media to boost your brand awareness globally.
- Gain Factual Customer Insights
The best weapon in any marketing campaign, including brand awareness campaign is information. If you know what people are talking about over social media and what every section of the public is interested in, then you save your resources by spreading awareness only among the most likely prospects out there.
Social media is particularly useful in this respect due to its interactive nature. There are over 500 million tweets sent, almost 100 million videos and photos uploaded to Instagram, as well as over 4.5 billion likes on Facebook daily; these among other Social media usage statistics indicate the level of civilian involvement on the various platforms.
Brands can engage their clients directly and exercise social listening and gather data to pinpoint the consumer interests and choose whom to target for effectiveness.
- Use Only Relevant Platforms
Once you have the relevant data at hand, you realize that effectiveness is far from being involved in every social media platform available. What you need is the best results and those follow optimization of resources and time. Therefore, you must analyze the market for where you will find the highest number of prospects and more importantly, the prospects that you will most likely convert into clients.
Once you have your target, focus your efforts on them, avoiding platforms in which you will spend resources without justifiable results. In so doing, you not only make people aware of your brand but also make sure that the awareness comes with results.
- Track the Progress
There are no two ways about knowing how well you are doing with your marketing efforts; you must track the available statistics on the movement of your brand awareness level. There are features on social media platforms such as the Facebook Page Insights that you can use to see how much mileage you are gaining. That way, you can stick with the platforms that are delivering results and leave the ineffective ones.
- Make Use of Social Media Influencers
Sometimes it is vital to build up your own portfolio from the ground up, but other times it is just easier and convenient to outsource. Your specialty is most likely in the area you trade in, and you may not want to wade into the social media waters at the necessary level to get your brand to the level of recognition you need it at.
What you do, then, is get in touch with the people that have made social media their specialty. There abound such people who have garnered legions of followers and once they are aboard your brand awareness train, they get the level of recognition and results it would otherwise you take you to garner.
- Incorporate Infographics into your Posts
The people on social media are not really people who like to read. Yes, they do love information, but they would rather take it in as conveniently and as fast as possible. What better way to condense blocks of information into a form that can be easily taken in than in Infographics?
People have grown to rely on and like Infographics, so more will most likely be interested in information on your brand if it is in infographic form. Even when you are putting up unrelated information in Infographics form, be sure to include your company’s URL and name on it for attention.
- Use Visual Tools for Maximum Impact
Yet again, it is no discussion that text is instrumental in communicating online. However, the visual content has a quality that text does not; is flashier, memorable, and hence more impactful on audiences.
Therefore, as much as it is possible, incorporate relevant visual material on your brand in social media engagements. This means that at every opportunity, put out a meme that people can have a laugh at, share, and remember; record a video that is so rich in content that people will want to share it.
- Make your Posts Conversational
Most brand awareness campaigns, especially in mainstream media are conducted in a broadcast manner. This makes the audience feel detached, like they are not part of the business. Usually, this does not resonate fully with social media users. On the contrary, a personal, conversational tone can go a really long way in engaging your target audience. It gives them a sense of belonging with you and that if you have the right message, they will want to share it.
This is a crucial part of a brand awareness campaign, so much so that it is advisable to get professionals or to check your message through grammarly and essay republic to ensure that you have the perfect message going around.
- Leverage the Power of Trends
The people on social media want to have the latest scoop on the events and people that may interest them. This presents them with an almost guaranteed opportunity to get people to read what you share. Once you establish who these people and events of interest may be, it is easy, to track what people are saying about them. For instance, Twitter and Facebook track the said trends and you can come up with creative ways to get your brand name in there. News jacking is a common way of doing that, whereby you share a story on the subject of interest and link your own relevant material to it.
- Optimize Customer Service
The competition in today’s business world means that every edge you can get over your rivals may be the difference maker for your success. One such area is customer service, whereby clients are after the best after sale services, shortest turnaround times, among others. You can take advantage of the interactive power of social media and cater to your clients in the best way. With success, this will create a buzz around your brand and you will generate awareness more organically.
- Have a Common Logo on All Social Media Platforms
It may seem obvious that a company will maintain consistency in its brand awareness campaigns but this is not always the case. If you have, say, a blog, Facebook page, Twitter account, and YouTube channel, it does help to have the one ubiquitous photo that you use alongside the logo to identify you. This makes it easier for people to recognize every one of your features and that goes a long way for a marketing campaign.